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Director of Marketing

4 months ago

Lansing, United States Bsasoftware Full time

Who Are We Looking For?

BS&A Software, a leader in innovative municipal software solutions, seeks a Marketing Director with a sharp focus on top-of-the-funnel marketing strategies. Your primary objective will be to drive demand and capture the interest of local municipalities through strategic marketing initiatives. You will play a key role in shaping our brand's first impression and generating leads through various marketing efforts.

Position: Director of Marketing

Responsibilities

Demand Generation : Develop and implement strategies focused on the top of the sales funnel to generate interest and demand for our products. Sales Collateral and Educational Content:

Create impactful sales collateral, white papers, and case studies to attract and educate potential clients. Brand Messaging Alignment : Ensure consistent, compelling brand messaging across all platforms to effectively capture the target audience's attention. Account-Based Marketing (ABM) Campaigns : Execute targeted ABM campaigns to engage and convert key accounts. Digital Platform Engagement:

Oversee the company's blog, social media, and email lists to nurture leads and build a strong online presence. Product Launches : Lead the marketing efforts for new product introductions, focusing on creating buzz and demand. Brand Building and Awareness:

Establish and enhance the BS&A Software brand, focusing on the early stages of customer engagement. Analytics and Reporting : Use data-driven insights to refine strategies and report on the effectiveness of top-of-the-funnel activities.

Qualifications:

A minimum of 7 years of experience in marketing, with a strong emphasis on demand generation and top-of-the-funnel activities. Experience in developing and implementing effective demand generation strategies. Skilled in creating high-quality marketing materials, including white papers, case studies, and sales collateral. Proficient in managing digital marketing platforms and social media. Ability to craft and align brand messaging for maximum impact. Analytical mindset, with a focus on utilizing data to drive marketing decisions. Excellent communication skills, adept at engaging and persuading a diverse audience. Creative and strategic thinker, capable of identifying and capitalizing on market opportunities. Experience in launching new products and creating market excitement.

Why Join BS&A Software?

Competitive Compensation: Offering an attractive salary, bonus structure, and comprehensive benefits package. Growth Opportunity: A fast-growing company with ample opportunities for personal and professional development. Inclusive Culture: We value diversity, inclusion, and a positive, collaborative work environment. Leadership Impact: Play a significant role in shaping the sales team and contributing to the company's success and growth.

How to Apply If you’re an experienced sales leader ready to make a significant impact, we invite you to apply Send your resume and cover letter detailing your relevant experience and explaining why you’re the perfect fit for this role to

[Insert Application Link or Email Address].

BS&A Software is proud to be an equal opportunity employer, committed to creating a diverse and inclusive workplace.

How many years of experience do you have in Marketing? * Are you local to Lansing, MI or able to commute to Lansing, MI? *

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