Digital Marketing Director

4 weeks ago

Lansing, United States NeoPollard Interactive Full time
We are NeoPollard Interactive. Digitally born, player-focused, and proudly powering the most profitable iLottery programs in North America through our interactive games, powerful gaming systems, and comprehensive suite of player services.
We are innovative. From inception, innovation has been the core of NPi. As one of the first iLottery platform providers in North America, we laid the groundwork - helping pioneer the introduction and successful launch of some of the first iLottery programs in the U.S. We deliver innovative solutions and cutting-edge technology to our partners with an industry-proven track record of revenue growth.
We are one-of-a-kind. The only Lottery supplier in North America exclusively focused on iLottery. We have one central focus; creating the most intuitive and fun iLottery experiences for players. Our sole focus drives our innovation and success in the iLottery space.
We are industry experts. Serving the largest share of U.S. Lotteries that currently sell online with a track record of powering iLottery success through our state-of-the-art technology, top-performing game content, and innovative and comprehensive iLottery services.
We are NPi. Join us.

WHAT YOU WILL DO

We're looking for a KPI-focused Digital Marketing Director to lead the acquisition and retention marketing strategy and day-to-day execution on behalf of a U.S. lottery client. Reporting to the Sr. Director of Player Marketing, this role is responsible for leading a multi-disciplinary team of marketers (acquisition through retention), external advertising agencies and have ultimate responsibility for maintaining strong client relationships. The Director will be able to advise clients on best practices and competitor strategies, set clear standards and objectives as well as being a point of escalation.

This position can be hybrid in Lansing, MI or remote in the U.S. or Canada. Preferably in EST.

RESPONSIBILITIES

Client & Partner Relationships
  • Primary point of contact with clients and internal teams to gain approval of business strategies and individual campaigns.
  • Partner with cross-functional teams to develop and execute the initiatives (loyalty, product, games, analytics, and finance).
  • Develop and guide a team of marketing specialists and coordinators to foster a collaborative, solutions-oriented team spirit.
  • Build and fine-tune process with teams around the business including creative strategy, project management, video production, ad design, social, and ad operations.
  • Engage and inspire internal teams, partners, and clients towards innovation and common goals
Strategy and Message Development
  • Develop marketing strategy for online draw-based lottery games and instants. Create project briefs to outline objectives, player insights, create blocking charts and communication plan for each new initiative.
  • Define go-to-market strategy and execution needs for end-to-end campaigns (acquisition through retention), the brand and ever-evolving product. Instrumental in setting strategy and ensuring flawless execution and operations against the strategy. From strategic development to execution, responsible for the accuracy and efficacy of multiple weekly campaigns.
  • Prioritize, distill and surface market intelligence to shape future campaigns.
  • Work with team to compile competitive analysis on a quarterly basis and brief customers as well as internal team on implications and recommendations.
  • Drive growth strategy to increase active users and optimize value of users on the platform.
WHAT YOU WILL BRING
  • 10+ years experience in digital media, marketing or advertising. Agency experience preferred.
  • 5 years supervising staff
  • Experience working with lottery and gaming products such as online casino, lottery and sport books
  • Experience owning and managing multiple high-visibility and high-touch customer relationships.
  • Understanding of marketing automation and personalized user journeys
  • A fast learner with a good sense of judgment and original thinking. Ability to thrive in ambiguity and adjust quickly to change.
  • A commercial mindset with experience building business cases from market research and analysis.
  • Excellent communication, presentation and analytical skills.
  • Experience working across global time zones
  • Up to 20% business travel may be required


WHY WORK AT NPI?
We hire the best.

We prioritize innovation.

We support and empower our team.

Join us as we continue to shape the future of the iLottery industry by delivering players' favorite games across all channels and driving outstanding returns for good causes. Our team member benefits include...

•Comprehensive Health, Vision, and Dental Insurance

•Life Insurance & AD&D Insurance

•401K Savings Program (With Competitive Corporate Matching for U.S. Employees)

•Paid Vacation and Personal Time

•Parental leave policy that includes 12 weeks for birth, adoption or fostering

•Wellness and Employee Assistance Program (EAP) from Ulliance Life

•Company-Provided Laptop and Cellphone

•Career Development Opportunities including Ongoing Training and Professional Development Courses (Including the NPi Leadership Academy for Emerging Leaders)

•Quarterly Company Performance Bonus Program for All Employees Who Have Completed Six Months of Continuous Service

ABOUT NEOPOLLARD INTERACTIVE

Born in the digital domain, NeoPollard Interactive LLC ("NPi") is an award-winning supplier of best-in-class iLottery solutions to the North American lottery market. Serving the largest share of U.S. lotteries that currently sell online, NPi helped pioneer the successful introduction of iLottery in the U.S. and is North America's proven partner of choice to enable regulated lotteries to design and deploy complex gaming solutions in support of generating incremental revenue for good causes through the online channel. NPi offers cutting-edge technology, a full suite of managed services, and the industry's top-performing game content as part of its innovative and comprehensive approach to partnering for iLottery success. Jointly owned by Pollard Banknote Limited (TSX: PBL) and NeoGames S.A.(Nasdaq: NGMS)-both globally recognized industry leaders-NPi powers the most profitable iLottery programs. Visit us at www.neopollard.com.

Pollard iLottery Inc. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

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