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Integrated Marketing Manager

4 months ago

Parsippany, United States Siplast Full time
Job Description:

Introduction

At GAF Commercial we cover more than buildings. We cover each other. No matter what role, tenure, or department, under this roof you are helping to build the market leader in commercial roofing. Under this roof, we are assembling a winning team that puts the customer at the center of every decision and doesn't back down from hard work. Under this roof, we support one another in delivering operational excellence daily, while working to make a positive impact for our planet and our communities. Becoming the market leader only happens when everyone feels they have the opportunity, and the support, to thrive. We are GAF. And under this roof, we protect what matters most.

Team Overview

The Integrated Marketing Manager (IMM) is part of our dedicated Siplast team. Siplast offers a uniquely segmented and dedicated portfolio of building enclosure solutions for the commercial construction market. This position is based in Parsippany, NJ and will work on a hybrid 3:2 in office schedule. Travel will be required approximately 25-30% to various events and off site meetings. For more information, visit www.siplast.com.

Summary

Reporting to our Sr Director Media & Email Marketing, the Siplast Integrated Marketing Manager will be responsible for coordinating all marketing and communication strategies to drive loyalty of Siplast products for all business segments in order to achieve business objectives. In addition to helping define strategy, this position will have direct involvement for managing the tactical execution of all programs. The Integrated Marketing Manager will lead the customer engagement, demand generation, acquisition and retention across the vertical and will be instrumental in achieving Siplast brand and product awareness, engagement, and acquisition targets across various campaigns.

Essential Duties

Specific responsibilities include, but are not limited to:
  • Execute comprehensive end to end marketing campaigns across each of Siplast's business segments
  • Develop strategy and tactical plans to achieve desired level of customer engagement for identified target audiences and manage internal and external stakeholder relationships to ensure open communication and collaboration. Ensure Siplast business expectations are clearly defined and managed holistically for the entire business, as well as for each business segment.
  • Define and lead the development of identified marketing deliverables and touchpoints for the assigned product area(s).
  • Define and lead the demand generation and demand capture components of campaigns, while collaborating across internal and external departments.
  • Build and own a defined marketing activation calendar and communicate across required functions within the business
  • Partnering with business analysts, determine ROI analysis and KPI metrics and report learnings both pre and post campaign
  • Stay current with emerging technologies (i.e. targeted media, customer journey, pipeline marketing, digital communication tools, etc.) and make recommendations on the best principles and new ideas to adapt into marketing plans to maximize engagement, drive Siplast conversions, and increase brand loyalty
  • Assist with budget management across all touchpoints within campaign development


Under This Roof, We Require
  • A Bachelor's degree in Marketing, Business, Communications or related field
  • 5 years of progressive experience in Marketing, specifically in a COE model
Under This Roof, We Also Value
  • Product Marketing experience
  • Digital Marketing experience including demand and lead generation
  • Experience with customer segmentation or consumer journeys
  • Intermediate to advanced understanding of commercial building products customer framework including decision making timelines and process
  • Intermediate to advanced understanding of digital marketing vehicles and tools
  • Intermediate to advanced understanding of ROI metrics and post program analysis
  • Working knowing of Salesforce
  • Excellent organizational skills and attention to detail
  • Excellent problem solving and creating thinking skills
How We Protect What Matters Most
  • We offer a wide range of health insurance options that include medical, dental, and vision for you and your family.
  • Our Family-Building benefits support the many different journeys to fertility and parenthood.
  • Our robust 401K plan includes an employer match contribution with your pre-tax and/or Roth contributions.
  • Other exciting programs and perks are available to help employees achieve work-life balance, including (but not limited to) a wellness program, free financial coaching, a referral program, and product rebates when purchased for an employee's primary residence.
  • Professional growth and development are very important to us We offer internal training programs and courses, as well as a generous tuition reimbursement program.
  • We put diversity and inclusion into action with our Employee Resource Groups, which unite employees based on common perspectives, identities, demographic factors, or out of a desire to be an ally.


GAF complies with federal, state, and local disability laws and makes reasonable accommodations for applicants and employees with disabilities. If a reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact HR Services at 833-HR-XPERT.

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At Siplast, we believe our employees are our greatest resource. We offer competitive salary, benefits, and vacation package for all full-time permanent positions. Siplast is proud to be an equal opportunity workplace and is an affirmative action employer.

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If you have a disability or special need that requires accommodation, please let us know. Must be eligible to work in the U.S. without need for employer-sponsored visa (work permit).

If you are an internal employee, please do not apply here. Please click on the Careers bubble in Workday, which can be accessed via the HR Portal.