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Category Marketing Manager

2 months ago

Parsippany, New Jersey, United States Reckitt Benckiser Full time
About the Role

We are seeking a highly skilled Category Marketing Manager to join our team at Reckitt Benckiser. As a key member of our marketing team, you will be responsible for driving the full funnel media planning, activation, execution, and optimization of media campaigns for our assigned brand portfolio.

Key Responsibilities
  • Develop strategic vision and digital architecture for an enterprise-wide digital technology portfolio, particularly the digital roadmap to power digital strategy for 6 vitamins and minerals brands.
  • Lead for Machine Learning/Artificial Intelligence and Next-Gen Personalization capabilities to support the roadmap.
  • Pilot new capabilities and solutions to enable the 1:1 personalization agenda, work via a rapid prototyping methodology to test & learn new vision ideas.
  • Define how the deployed integrated technologies will be activated in the lead market, including use case definition, metrics/KPI and success goal definitions.
  • Build architecture to collect data in real-time and to create dashboards for in-flight campaign optimization.
  • Responsible for data collection strategy and data management in Google Cloud Platform.
  • Lead efforts to utilize data-driven methodology, analysis and measurement to improve effectiveness in all marketing channels.
  • Build digital tech ecosystem and practice for strong analytical approach to acquisition funnel metrics measurement and campaign performance.
Requirements
  • Bachelor's degree in Computer Science, Information Technology, Management Information Systems or a related field (foreign equivalent acceptable) plus 5 years of experience with consumer technology platforms.
  • Five (5) years of experience in: Web Technologies, web development and management; user experience; CRM strategy and management; marketing and Ad Technology such as Google Marketing Platform (DV360, DCM, Google Optimize, GA360); Facebook Ads Manager; Liveramp; Dataroma; Google Data Studio; loyalty platforms.
  • Four (4) years of experience in: Media tactical, channel planning, execution and performance management; digital skill sets including, SEM, SEO and CRM; segment creation, insight development; identifying optimization opportunities; using data to inform business decisions; consumer data collection, segmentation, driving and executing media plans; and multi-touch attribution; AB testing.
  • One (1) year of experience in: eCommerce platforms such as Pacvu; digital acquisition and performance marketing; affiliate programs; management of DMP such as Krux, Adobe Audience Manager, Oracle BlueKai, with a focus on audience exploration; and performance measurement; conducting analysis on channel performance; iterative performance optimizations to drive ROI; and planning and measuring success through both last touch and first touch.
What We Offer
  • Inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way.
  • We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally.
  • We have a range of other benefits in line with the local market.
  • Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes.
  • For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results.