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Student Engagement Specialist

3 months ago

Washington, United States The Catholic University of America Full time

Posting Title:
Student Engagement Specialist

Overview:

Serves as the principal liaison to prospective students and their families for the Benjamin T. Rome School of Music, Drama, and Art. Assists in growing enrollment through various recruitment efforts both on and off campus: visiting area high schools, keeping up-to-date lists of arts programs around the country with which to be in touch, attending performing arts college fairs across the country, communicating with college counselors, hosting webinars and visit days on campus, running all School recruitment initiatives. Also serves as the student life leader within the school, overseeing various programming. Provides high quality support for the arts programs, students, prospective students and their families, and the general public. Performs services to support a student-oriented arts school.

The projected salary for this position which represents the full range of anticipated compensation is: up to $56,000.

Responsibilities:

Assists in growing enrollment through various recruitment efforts both on and off campus visiting area high schools, keeping up-to-date lists of arts programs around the country with which to be in touch, attending performing arts college fairs across the country, communicating with college counselors, hosting webinars and visit days on campus, running all School recruitment initiatives

Also serves as the student life leader within the school, overseeing various programming

Provides high quality support for the arts programs, students, prospective students and their families, and the general public

Performs services to support a student-oriented arts school

Receives written, phone and in-person requests for information from prospective graduate and undergraduate students and maintains database of all prospective students and applicants

Maintains regular contact with undergraduate prospects and applicants during the admissions process

Schedules campus visit days in which students can shadow a current student, attend classes and take a private lesson from current faculty

Assists with area-specific recruitment and outreach events on campus and at local Catholic and public high schools

Maintains contact with representatives from high schools to aid in undergraduate recruitment

Attends Professional conferences such as the annual NACAC conference, and PACAC divisional conferences

Involves many weekend and after-hours events.

At the request of the Dean and Associate Deans, is responsible for all logistics of audition days (for undergraduate and graduate students), including scheduling student auditions/interviews, acting as liaison with audition committees, assigning current students to meet with prospective students, etc

Drafts all audition correspondence, including audition result letters

Maintains communication between both undergraduate Admissions and the Office of Graduate Admissions

Updates Target X communication for graduate students

Maintains and updates all Acceptd pages and platforms

Update each cycle (meaning academic year) and liaise with area heads to maintain correct audition guidelines, keeps up with messaging and communication with prospective students on the site, and transfer all data to Admissions

Manage social media and social media strategy

Writes, edits, and manages social media related content

Edits and Manages web page related content

Launches and manages social media postings on Facebook, Twitter, YouTube, TikTok, Instagram, and LinkedIn

Manages and updates copy and photo edits of school-owned website pages in Cascade

Provides assistance to departments, faculty, staff and students in developing strategic social media and webpage plans; works closely with departments to ensure proper content and messaging executed online is relevant to organizational goals

Manages online discussions in a timely manner and crafts responses to all news or social media outlets

Assists departments with establishing consistency of communications across multiple networks

Works closely with School of Music, Drama, and Art and University marketing personnel

Helps guide student workers on all recruitment efforts and social media campaigns

Collaborates on social media initiatives with Catholic Universitys Associate Director of Digital Marketing and Communications

Oversees and/or coordinates the collection, compilation, and analysis of online activity data; develops, writes, and presents comprehensive statistical and narrative reports

Assists with CUA Open Houses, Odyssey Day, Focus on Music Day, Cardinal Preview Day and all other Admissions functions that involve the recruitment of Rome School students

Works some weekends and evenings for events

Works with the Admissions Office on such events

Arranges for students to perform or speak with perspectives, creates student or faculty panels, and tours of the buildings

Assists with the orientation of entering freshmen, helping them to complete their registration, including consent authorizations

Helps organize events during Freshmen Orientation

Maintains any and all undergraduate placement exams, and coordinates with freshmen for all pre-arrival class registration

Calls each incoming freshman to discuss their first year at CUA, and assess appropriate course levels

Supervises and manages office work-study students.

Responsible for timed mailings to entering undergraduate students with registrations, orientation, and audition information

Organizes major bulk mailings, and smaller mailings for recruitment and marketing purposes

Works with Marketing and Communications on all efforts to generate and update recruitment materials

Assists in creating communications and marketing efforts to increase the Schools presence, enrollment, and audience numbers

Creates bespoke Shadow Days for prospective students and liaises with parents, faculty, staff, admissions, and current students to arrange visits to campus

Scheduling Shadow Days includes trial lessons, observing classes, rehearsals, or shops, free tickets to performances and events, admissions tours,one-on-one time with Dean, Associate Dean, or Student Engagement Specialist, and a booklet on where to eat at local places, where to stay in DC, and activities for while in DC

Assists the Associate Dean of Graduate Studies as liaison with graduate admissions, enrollment services, and with the area heads regarding graduate applications

Assists the Associate Dean of Undergraduate Studies with the maintenance of the database of scholarship awards to undergraduate students

Assist with the graduate scholarships process, as needed

Creating recruitment materials including brochures, postcards, flyers, digital flyers, and Hootsuite content, to be distributed at schools, events, etc

Maintains budgeting for recruitment travel and any recruitment efforts

Assists on recruitment set-up, planning and purchasing for events (for ex., High School Drama Institute, planning for Arts Summer Institute) and other large-scale ensemble events) which promote recruitment

In conjunction with the Business Manager maintains budgeting for said events

Acts as Student Life Representative within the School, facilitating student events and enhancing the community within the student body

Coordinates events throughout the year

Assists the Dean and Associate Deans with transfer applications

Qualifications:

Bachelor's degree
1-2 years directly related experience.
Must be available for some travel
Working knowledge of computer applications including Microsoft Office (Word, Excel, and Outlook).
Experience with a student database (PeopleSoft) preferred.
Web content management experience is preferred.
Strong customer service skills and excellent communication skills, both written and verbal.
Must have the ability to: interact tactfully and skillfully with prospective students, parents, all levels of CUA employees, as well as business contacts outside the University, handle difficult and/or sensitive situations with tact and diplomacy; and exercise the knowledge and judgment to maintain confidentiality.
Background in an arts field is preferred, but not required.