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Marketing Specialist
2 months ago
Our client has retained our services to hire a full-time Marketing Specialist in Harahan, LA
As a Marketing Specialist you will perform company-wide leadership, managing marketing and customer development activities to promote team building, customer service and the profitable sales and service.
Job Responsibilities:
- Working closely with our manufacturer product marketers and our account
manager team to create and execute marketing strategies, customer
development and customer retention campaigns. - With input from the account managers and company management, create
case studies and customer success stories. - Perform market research, monitor competitors & keep up to-date with market
trends in order for the company to win more customers. - Develop a marketing plan, outlining short and long term objectives.
- Manage all website properties, including some design & development &
search engine optimization to continually improve our digital presence. - Develop media placement strategies & campaigns, including both digital and
traditional advertising objectives. - Perform graphic design and copywriting activities as needed to produce
content & marketing collateral. - Distribute marketing collateral to the account managers, pending manager
approval. - Coordinate marketing support for events such as trade shows, conferences
and other opportunities - Research & present new software options to help streamline the prospecting,
lead management & sales processes. - Interact with other departments to ensure an exceptional level of customer
service and to solve problems in an effective and timely manner. - Prepare and review forecasts to ensure achievement of financial targets,
control of operational costs and increase profitability. - Strive to meet ISO9001 Quality Management System Objectives
- Follow directions of executive management.
- Communicate via phone, fax, computer, email and personal calls.
- Attend training sessions.
- Some travel may be required.
- Meet deadlines as necessary.
- Willing to assist other co-workers when available or time permits.
- Two (2) years or more in marketing activities preferred
- College Bachelor Degree in Marketing preferred
- Graphic design experience
- Adobe Creative Cloud experience
- Digital marketing experience. (SEO, SEM, SMM)
- Google webmaster tools/analytics experience a plus
- Management training a plus
- Use of a computer - i.e. Microsoft MS Outlook, MS Word, MS Excel, MS PowerPoint programs
- Project management.
- Personnel management.
- Customer service development
If you are interested in learning more about the company and this career opportunity as a Marketing Specialist, apply today