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Director, Marketing Insights
2 months ago
Job Description
You're an original. So are we.
We're a company of people who like to forge our own path. We invented the blue jean in 1873, and we reinvented khaki pants in 1986. We pioneered labor and environmental guidelines in manufacturing. And we work to build sustainability into everything we do. Our brands stand for freedom and self-expression around the world.
Where we lead, others follow. For more than 160 years, we've used the strength of our brands to lead with our values and make an outsized impact on the world. We employ more than 15,000 people globally to support our great brands: Levi's, Dockers, and Signature by Levi Strauss & Co.
About the Job
We have a great opportunity for a Director of Marketing Insights & Advanced Analytics. This exciting and highly visible role is part of the global Marketplace Insights team. In this role, you will help inspire, optimize, measure, and track marketing activations for the Levi's brand. This role will be critical in driving the strategic direction and optimization of our marketing initiatives through data-driven decision-making. You will help instill a culture of iterative testing and learning. You will partner with the global and regional Marketing teams to represent the voice of the consumer in the creation and execution of brand story-telling. This includes infusing consumer insights into marketing briefs, leveraging consumer feedback to evaluate media campaigns, and influencing investment choices through marketing mix modeling.
As part of the Global Marketplace Insights team, you are charged with helping set the global agenda and roadmap while applying and shaping global best practices in the product space. This role also partners with regional Marketplace Insights teams to enable translation of global insights at the local level. This role reports to the VP of Marketplace Insights.
Key Responsibilities:
- Lead the generation and delivery of insights to inform marketing strategy & activations, using consumer and market data, measurement and analytics techniques, and data science. Translate business issues into actionable consumer learning plans
- Drive improved marketing effectiveness and efficiency via advanced analytics tools. Define the approach and rollout of the global marketing ROI measurement and KPI programs.
- Inform development and evaluation of advertising campaigns
- Lead social listening, leveraging social media tracking to inform and evaluate marketing and partnership strategies.
- Identify improved tools and ways of working to enable increased insight and actionability. Integrate Insights tools with other internal data resources.
- Leverage existing learnings and secondary sources as appropriate to address business questions and synthesize knowledge.
- Manage and develop an existing team of 3 direct reports
Qualifications
*9+ years of experience in marketing insights and advanced analytics
*Strong understanding of media mix modeling, incrementality testing, marketing spend optimization, and advanced analytics techniques.
*Experience with qualitative and quantitative research and applications across the consumer journey. Extensive experience in product and concept testing techniques.
*Bachelor's degree or higher in relevant field: Business, Psychology, Analytics
*Experience on the client side, ideally within FMCG or apparel industries, or as a consultant with a strong Insights organization
*Ability to diagnose issues, synthesize information, and relay outcomes in clear, actionable manner
*Fierce consumer advocate willing to take an unpopular, fact-based perspective in service to our consumers
*Knowledgeable about the Insights landscape, range of tools, capabilities, suppliers and best practices
*Experience managing and coaching direct reports
Here's a Small Snapshot
We put a lot of thought into our programs to provide you with a benefits package that matters. Whether it is for medical care, taking time off, improving your health or planning for retirement, we've got you covered.
*401K match: $1.25 for every $1.00 you contribute up to the first 6% of pay you save.
*Five hours of paid volunteer time per month with nonprofit organizations
*Product discount of 60% off regular-price merchandise
*Paid Family Leave
Levi Strauss & Co. is proud to be an Equal Opportunity / Affirmative Action Employer. We are committed to leveraging the diverse backgrounds, perspectives, and experience of our workforce to create opportunities for our colleagues and our business. We do not discriminate in employment decisions on the basis of any protected category. Minorities, females, people with disabilities and veterans are highly encouraged to apply.
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The Company'spolicy is to provide equal opportunity to all persons without regard to race, color, creed, religion, national origin, citizenship, sex, age, sexual orientation, gender identity or gender expression, marital status, Vietnam era/disabled veteran status, physical or mental disability, or other protected classes prohibited by applicable law. Company policy prohibits harassment of applicants or employees on the basis of any protected classes.The Company hasestablished a continuing Affirmative Action Program to assure equal employment opportunity in all its policy decisions affecting recruitment, selection, assignment, promotion, training, and all other terms and conditions of employment.
he expected starting salary range for this role is $190,100 to $250,000. We may ultimately pay more or less than the posted range based on the location of the role. The amount a particular employee will earn within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, experience, skills, performance and business needs.
Levi Strauss & Co. (LS&Co.) offers a total rewards package that includes competitive pay, incentive plans, and a wide array of benefits designed to help you and your family stay healthy, meet your financial goals, and balance the demands of your work and personal life. Available benefits vary depending upon the specifics of the role; details relating to a specific role will be made available upon request.
Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, benefits or other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company's sole discretion, consistent with the law.
- Additional Job Description Additional Job Description
