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Head of Market Insights

2 months ago

San Francisco, California, United States PagerDuty Full time


PagerDuty is at the forefront of enabling diverse teams to perform essential tasks that propel business success through the PagerDuty Operations Cloud.

We are in search of a strategic and experienced leader to establish and oversee our Market Insights division. In this pivotal role, you will guide a dedicated team in crafting a thorough comprehension of our target markets, pinpointing and evaluating customer segments, and converting insights into practical strategies that enhance marketing, sales, and product development initiatives.

PagerDuty promotes a flexible, hybrid work environment. We value and encourage in-person collaboration as a core aspect of our culture. This role requires you to be present in the office 1-2 times weekly, fostering your success and fully engaging with the PagerDuty community.



Key Responsibilities:
  • Lead comprehensive market research projects: Design and implement both qualitative and quantitative studies to gain insights into market dynamics, customer requirements, competitive landscapes, and industry trends.
  • Develop and enhance customer segmentation frameworks across various products and personas: Identify, assess, and prioritize customer segments based on firmographics, technographics, and behavioral data.
  • Facilitate access to insights: Maintain a centralized repository of research documents, industry analyses, and customer feedback, ensuring accessibility for Marketing, Sales, and Product teams.
  • Synthesize and communicate research findings: Aggregate data and feedback from diverse sources, sharing insights through regular presentations, research summaries, and collaborative sessions.
  • Establish and sustain a robust competitive insights program: Monitor key competitors, provide win-loss analysis, and articulate product differentiators.
  • Conduct in-depth competitor evaluations: Analyze key competitors’ products, pricing, marketing strategies, and sales approaches.
  • Monitor competitive movements and emerging threats: Identify new market entrants, product innovations, and shifts that may influence the competitive landscape.
  • Benchmark performance against competitors: Evaluate market share, customer acquisition costs, and other critical metrics to identify opportunities for enhancement.
  • Translate market insights into actionable strategies: Recommend and implement data-driven approaches for marketing campaigns, sales messaging, and product development tailored to specific segments.
  • Support product development initiatives: Provide insights into market trends and competitor offerings to inform product lifecycle decisions.
  • Build and lead a high-performing team: Recruit, mentor, and manage a small team that collaborates effectively with cross-functional departments, ensuring alignment and optimal use of market intelligence.


Basic Qualifications:
  • 10+ years of experience in B2B marketing, market research, or a related discipline.
  • Demonstrated success in developing and executing market research initiatives.
  • 3+ years of experience in a leadership role within marketing or a similar function, adept at managing multiple projects within established timelines.
  • Proven ability to balance individual contributor tasks with team management responsibilities, including guidance and performance oversight.
  • Strong analytical capabilities with experience in both quantitative and qualitative research methodologies, translating complex data into actionable insights.
  • Deep knowledge of B2B segmentation principles and best practices.
  • Exceptional communication and presentation skills, both written and verbal.
  • Ability to cultivate strong partnerships across all levels of leadership and manage by influence.


Preferred Qualifications:
  • Experience in high-growth organizations.
  • Background in software, SaaS, or B2B technology sectors is advantageous.
  • Experience in product marketing.


About PagerDuty:

PagerDuty, Inc. is a global leader in digital operations management, revolutionizing how critical work is accomplished and driving the agility necessary for digital transformation. Our Operations Cloud is trusted by numerous Fortune 500 companies to enhance productivity, reduce costs, and maintain seamless digital experiences.

We are committed to fostering a diverse environment and are an equal opportunity employer, ensuring that all qualified applicants receive consideration without regard to race, religion, color, national origin, gender, sexual orientation, age, marital status, parental status, veteran status, or disability status.