Director of Marketing

2 weeks ago

South San Francisco, United States CytoVale Full time

About Cytovale

Headquartered in San Francisco, CA, Cytovale is a dynamic, late-stage startup

focused on developing a faster, more insightful way to diagnose fast-moving and

immune-mediated diseases. Cytovale's IntelliSep test is pioneering a new way of

quickly and accurately analyzing white blood cells to stratify a patient's risk of

sepsis. The test simply and clearly determines sepsis probability using a

biomechanical evaluation of white blood cells collected from a standard blood

draw, generating results in under 10 minutes. This gives physicians information

when they need it most, allowing them to confidently triage suspected sepsis

patients quickly and spend more time with those in greatest need. It also helps

strained health systems prevent unnecessary treatment, preserve valuable

resources, and improve compliance with SEP-1 guidelines.

What We Will Work On

We are hiring a Director of Marketing to help lead marketing efforts for the novel

IntelliSep sepsis test. This will be a highly visible position with exposure to

executive leadership within the organization and key opinion leaders within the

sepsis space. The Director of Marketing will play a critical role in shaping the

strategy and execution of marketing initiatives that drive market adoption and

growth.

Position Summary

The Director of Marketing will be responsible for developing and executing

comprehensive marketing strategies that drive product adoption and market

penetration in the acute care hospital sector. This role requires a seasoned

marketing professional with a strong background in enterprise-level marketing,

product launch, omnichannel promotions, and experience in managing disruptive

technologies. The ideal candidate will be a strategic thinker with a proven track

record in leading marketing teams, collaborating across functions, and driving

successful outcomes in a startup environment.

Key Responsibilities

  • Develop and implement marketing strategies to achieve business goals, including market penetration, brand awareness, and product adoption.
  • Lead the planning and execution of product launches, ensuring alignment with sales, product, and clinical teams.
  • Drive omnichannel marketing efforts, leveraging digital, print, and in-person channels to reach multiple stakeholders within acute care hospitals.
  • Manage and mentor a high-performing marketing team, fostering a collaborative and innovative work environment.
  • Collaborate with cross-functional teams, including sales, product management, and R&D, to ensure marketing efforts are aligned with business objectives.
  • Develop and execute pricing, segmentation, targeting, and positioning strategies to maximize market potential.
  • Oversee the management of marketing automation tools and CRM systems to optimize lead generation, nurturing, and conversion.
  • Maintain a deep understanding of the competitive landscape and market dynamics to inform strategy and decision-making.
  • Ensure all marketing activities are patient-centric and aligned with the company's mission and values.
  • Monitor and report on marketing performance metrics, making data-driven adjustments to enhance effectiveness and ROI.
  • Foster a "yes we can" mindset within the team, promoting collaboration and innovative problem-solving.
Qualifications
  • Minimum of 10 years of experience in marketing, with a focus on enterprise-level marketing within the acute care hospital sector.
  • Proven experience in leading successful product launches and omnichannel promotional campaigns.
  • Strong background in strategy development, pricing, segmentation, targeting, and positioning.
  • Experience managing disruptive technologies in a startup environment.
  • Demonstrated ability to lead and develop high-performing teams.
  • Proficiency with Microsoft Office and marketing automation tools.
  • Ability to travel 25%-35% of the time.
  • MBA preferred.
Desired Attributes
  • Hardworking and understands the demands of working in a startup environment.
  • Patient-centric mindset with a focus on improving healthcare outcomes.
  • Highly collaborative and able to work effectively across departments.
  • Strategic thinker with a hands-on approach to problem-solving.
  • Detail-oriented, with a focus on testing, measuring, and optimizing marketing tactics.
  • Strong communication and interpersonal skills, with the ability to compromise and negotiate effectively.
Why Join Us?
  • Be part of a mission-driven organization that is making a real impact on patient care.
  • Work in a dynamic startup environment with opportunities for growth and innovation.
  • Collaborate with a passionate and dedicated team of professionals.


How to Apply

Interested candidates are encouraged to submit their resume and a cover letter

outlining their relevant experience and why they are a good fit for this role.

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