Regional Business Manager

3 months ago

Sioux Center, United States URUS Group Full time
Job Description

Position Purpose: Achieve sales and profit targets by retaining and acquiring accounts by the sales of key Trans Ova services and products. This position services California, Arizona and Nevada.

Key Responsibilities:
  • Develops an area business plan organizing the array of responsibilities, activities, and information to create a territory action plan designed to grow our core business by meeting both margin and volume targets.
  • Develops in concert with assigned Client Service/Professional Service Team annual strategic Key Account plans including demographics, economics, performance, potential, actionable items, tracking and reporting for the account.
  • Creates, maintains, and executes a customer-focused business development plan for all high potential customers.
  • Offers strategic problem-solving solutions to assigned accounts, creating mutually beneficial opportunities for Trans Ova Genetics and the key accounts.
  • Objective of the programs is to positively impact product demand while also increasing client loyalty.
  • Able to identify needs and use a consultive sales approach to close sales and create achievable expectations.
  • Works closely with Marketing Communications and Professional Service Teams on delivering and merchandising value-added results.
  • Works with the account team (ROM, PST, DC and CSR) to conduct regular account profiling to identify customer needs and assess current and future customer growth opportunities.
  • Contributes to team selling efforts by planning call cycle with others to maximize the use of the team's time and resources and ensuring appropriate account follow-up.
  • Calls on targeted prospective clients and is able to quantify and qualify opportunities to drive investments to secure business relationships.
  • Maintains a prospective client list, updated monthly, with the status of activity/planned activity with the accounts.
  • Calls on all influential personnel in assigned accounts. This includes, but is not limited to, owners, herd managers, and associate vets.
  • Assists in coordinating service/business activities of the Professional Service Team, Dairy Consultant and key account Client Service Representative.
  • Serves as the local key account expert sharing expertise with assigned Professional Service Team, Dairy Consultant and Client Service Representative.
  • Utilizes excellent presentation skills to conduct educational training on products and exhibits.
  • Builds and maintains relationships and influence with key collaborators including veterinarians, breed associations, extension and university personnel.
  • Assists with the collection of accounts receivable.
  • Maintains at all times a professional image reflective of the overall Trans Ova branding objective with internal and external customers inclusive, but not limited to, dress, conversation, and decision making.
  • Follow Trans Ova's policies and procedures.
  • Other duties as assigned by supervisor.
Education Requirements:

Bachelor's Degree preferably in a scientific or business discipline required.

Physical Requirements/Working Conditions:

Ability to travel extensively required (>70%)

Other skills/experience:
  • Minimum of two (2) years of related sales and/or marketing experience is desired in positions of increasing responsibility in the animal health industry.
  • Knowledge of the bovine industry is required.
  • Excellent communication skills (verbal/written) and proficiency with a computer including Excel, Power Point, and Word required.
  • High degree of professionalism.
  • Experience selling to Dairy's in the defined trade is highly desired.
  • This position should be based in CA.


About Us

Trans Ova Genetics, a member of the URUS Group, provides industry-leading reproductive technologies and expertise to cattle breeders through a unique professional services team that works closely with clients to understand their breeding goals and ultimately help clients advance and extend superior genetics. Trans Ova Genetics understands the process that will help multiply a herd's genetic success. Reproductive technologies such as embryo transfer, in-vitro fertilization (IVF), sexed-semen, genetic preservation, and cloning are considered the reproductive "tools" available for breeders looking to achieve specific breeding and reproductive goals. Internationally recognized as a source of superior animal husbandry and reproductive expertise, Trans Ova Genetics offers an integrated system of regional centers, satellite stations, and on-farm application of reproductive technologies.

Trans Ova's headquarters are in Sioux Center, Iowa, but we have many offices and satellite centers across the country. On-going research and applied science allow Trans Ova Genetics to develop and implement new technologies to help move the science of bovine genetic improvement forward. Trans Ova is dedicated to meeting the requirements of their customers and to continual improvement.
TOG has deep roots in the industry through its origin within the URUS family of companies. URUS is a holding company with cooperative and private ownership and is positioned at the heart of the dairy and beef industry. Its family of companies include AgSource, Alta Genetics, GENEX, Genetics Australia, Leachman Cattle, Jetstream, PEAK, SCCL, Trans Ova Genetics and VAS, with each having its own unique identity, products, and services. These companies work globally to provide cutting-edge dairy and beef genetics, customized reproductive services, dairy management information to take producers to the frontline of progressive dairy farming, and an array of products and services to help bovines reach their full genetic potential. URUS Group has 26 operating companies in 15 countries and employs approximately 2,400 people.

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