Content Strategist

2 weeks ago

Austin, United States Staffmark Group Full time

Content Strategist
Long term Contract
Fully remote- Must live in CST or EST to be considered

Amazing opportunity for a Content Strategist to help our global client further expand their outreach to clients and prospects by sharing informative content relating to human resources, recruiting and hiring best practices. Our client is committed to helping companies and professionals through the hiring process, on a global level and the best way to do that is to share their knowledge. Realizing they have a lot of content to share, they are seeking a Content Strategist to work alongside Campaign Managers in support of their content plans by:

  • Identifying existing, relevant content that can be used and purposed as a white paper, case study, blog and/or info graphic
  • Identify content gaps and look to agency partners for support

These plans are very much "top of funnel" outreach programs designed to inform and gain trust as a valuable partner to employers. This is not a copywriter role but a true content strategist role, where our client will rely on you to ensure proper messaging, voice and channel are used. The ideal candidate will have b2b experience in content adaptation, content strategy, and new content creation, ensuring content effectively captures marketing validated contacts, drives engagement, and aligns with broader marketing goals.

Responsibilities:

  • Content Strategy: Provide expert advice and guidance on content strategy, ensuring that all content is optimized for lead generation, aligned with campaign objectives, and resonates with the target audience. This includes creating content calendars, setting priorities, developing packages of content and recommending best practices.
  • Content Transformation: Oversee the adaptation of existing ungated content into gated formats such as whitepapers, eBooks, case studies, and downloadable guides. This will involve identifying content that can be repurposed and restructured to meet specific personas and campaign needs.
  • New Content Creation: Lead the development of new content to fill gaps and support specific campaign goals and personas. This may include working with subject matter experts, conducting research, leveraging insights from partner teams like SEO and Research, and ensuring all content is aligned with brand voice and messaging.
  • Collaboration: Work closely with campaign managers and other stakeholders to ensure that content needs are met, and that campaigns are supported with high-quality, effective content.
  • Performance Optimization: Track and analyze the performance of gated content, providing insights and recommendations to improve engagement, conversion rates, and ROI.
  • Localisation / Globalisation: This person will oversee the localization of any content repurposed / created or used as part of the overall content mix.

Qualifications:

  • Minimum 5 years of proven experience in content strategy, content marketing, or a related field, preferably within a B2B environment.
  • Strong understanding of content gating, lead generation strategies, and content performance optimization.
  • Excellent writing, editing, and communication skills.
  • Ability to work independently and collaboratively in a fast-paced environment.
  • Experience with content management systems (CMS), marketing automation tools, and analytics platforms.
  • Localisation/Globalisation experience a plus
  • Creative mindset with the ability to think strategically and translate business goals into effective content strategies.

: #LI-SS2 #LI-REMOTE

After you have applied, download our Staffmark Group WorkNOW App to receive real-time job offers and apply for additional opportunities. You can download it from the App Store or get it on Google Play.

About Digital People

Digital People is committed to providing equal employment opportunity for all persons regardless of race, color, religion (including religious dress and grooming practices), sex, sexual orientation, gender, gender identity, gender expression, age, marital status, national origin, ancestry, citizenship status, pregnancy, medical condition, genetic information, mental and physical disability, political affiliation, union membership, status as a parent, military or veteran status or other non-merit based factors. We will provide reasonable accommodations throughout the application, interviewing and employment process. If you require a reasonable accommodation, contact your local branch. Digital People is an E-Verify employer. This policy is applicable to all phases of the employment relationship, including hiring, transfers, promotions, training, terminations, working conditions, compensation, benefits, and other terms and conditions of employment.

All employees are directed to familiarize themselves with this policy and to act in accordance with it. All decisions with respect to employment matters and other phases of employer-temporary employee relationships will be in keeping with this policy and in accordance with all applicable laws and regulations.

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