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Associate Brand Manager

4 months ago

Pawtucket, United States Hasbro Full time

At Hasbro, our mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. We're looking for adventurous and curious people who want to explore, experiment, and innovate to come up with the best ideas. Our culture has inspired our diverse team of highly skilled, highly creative, and highly committed individuals for 100 years and we believe the best is yet to come.

We are looking for an Associate Brand Manager of Global Consumer Marketing and Franchise Development for Hasbro Gaming. The primary role of the Associate Manager is to drive best-in-class consumer marketing execution and franchise development efforts for our priority Gaming brands and segments. This role will partner with internal cross-functional teams and business lanes, including data and analytics, product, PR, media, social, creative, design and development, entertainment, digital gaming, licensed consumer products, and more - as well as external agencies and vendors - all in an effort to present our brands to consumers in compelling ways. We are looking for someone who brings passion, energy, and a healthy willingness to be bold and take risks in ways that help our brands disrupt and make noise.

A day in the life of an Associate Brand Manager, Global Consumer Marketing & Franchise Development:

Most importantly, there is no typical day on this team - and that's what we think makes it so fun Every day is wildly different. If this sounds exciting and like the thrill you've been looking for, read on - this just may be the perfect role for you In this role, you will...

  • Assist in building and executing against marketing strategies and campaigns that delight our consumers and bring our brands and products to life in fun and innovative ways.
  • Identify strategies and creative ways to take advantage of our key marketing channels - from .com to social to YouTube to Gaming conferences - we need you to help us ideate how to bring the best creative to life on our key channels for our consumers.
  • Conduct trend analyses and competitive assessments to inform our marketing approach and help us stay current and relevant.
  • Ideate creative ways to bring our product innovations to life across paid, owned and earned channels and share with the broader team.
  • Partner with internal and external agencies and teams to ensure plans, timelines and deliverables are meeting the needs of our global markets and media partners.
  • Have a deep understanding of how the product functions, and how that can inform marketing across our Franchise blueprint and omni-channel marketing plans, including (but not limited to) retail, PR, media, social, ecomm, digital and experiential.
  • Analyze and leverage the insights from consumer and industry research to create data-backed marketing plans and creative strategies.
  • Ensure our Franchise partners are equipped with brand strategies, assets and toolkits to create robust plans and executions - and work with internal partners to build and update those tools on an ongoing basis.
  • Partner with the team to develop global share-outs of best-in-class marketing, key project updates and milestones, and successes and learnings.
  • Keep regular communications with global markets, ensuring marketing strategies align with overarching company objectives.
  • Be prepared for the unexpected, have fun every day, and of course, play lots of games
What you'll bring:
  • Bachelor's Degree in Marketing or related field
  • Minimum 3 years of experience in Consumer Marketing, Brand Management, or Franchise Development - preferably in a B2C role. CPG/Gaming experience a plus.
  • Proficiency in Project Management and Microsoft Office.
  • Data-driven mindset: We pair art with science - and are driven by data and consumer insights. This role needs to review insights, pull out key learnings, and action against them.
  • Channel knowledge: Have knowledge of key marketing channels, including digital marketing and media, ecomm, social, YouTube, PR, and retail.
  • Creative spirit, curiosity, and desire to dig in: We win when we have our fingers of pulse of trend, consumer motivations and behaviors, and industry news.
  • Team player: We are stronger together and thrive when we share and build on good ideas.
  • Storyteller: Ability to organize and share sophisticated information in a compelling way using story to persuade an audience.
  • Organization and detail orientation: The details matter when it comes to executing with excellence, especially as every team member will be expected to manage multiple workstreams at a time.
  • Relationship builder: Strong leadership and networking abilities. This role works with many cross-functional teams and strong daily communication with our partners is a key to success.


What we offer you:

As a member of Hasbro Gaming's Consumer Marketing & Franchise Development team, you will play an integral part in shaping the future of our iconic brands within the Games vertical. We are a group of passionate individuals who work and play as a team. Your passion, ideas and creativity are welcomed here - we are energized by building on the great thinking that we each bring to the table.

Hasbro's world-class brands and talented people are our greatest assets. One of the ways we invest in you is through a competitive and contemporary benefits package. Your particular benefits package will depend on your position, location, local legal requirements, and years with the company. Here's a look at what your benefits package may include: Medical, Dental & Vision Insurance, Half-day Fridays year-round, Paid Vacation Time and holidays, Generous 401(k) match, Paid Parental Leave, Team Hasbro Volunteer Program, Employee Giving and Matching Gifts Programs, Tuition Reimbursement, Toy Discounts and more

Hasbro is committed to equality of opportunity in all aspects of employment. We are committed to making all employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, or any other legally protected status.