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SEO / PPC Marketing Manager
2 months ago
Job Description
LOCATION:
Burbank, CA (Hybrid available)
PAY RANGE:
$100K - $160K
QUALIFICATIONS/REQUIREMENTS:
Manage, review, and perform daily account responsibilities associated with Google AdWords, Yahoo, Bing, and other search platforms for clients.
Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score, and other important metrics.
Manage the creation of keyword lists and provide creative copy suggestions and ad templates.
Provide recommendations and execute strategies for keyword opportunities and other facets of paid search in line with client goals.
Manage new paid search campaigns, ad groups, and accounts, and aid in creating paid search marketing initiatives.
Generate weekly and monthly client reporting for major metrics, goals tracking, revenue tracking, and other paid search initiatives.
Stay updated with search engine and PPC industry trends.
Monitor web analytics dashboards, reports, and key tools, highlighting areas of importance.
Evaluate search results and performance across major search channels.
Communicate project development, timelines, and results to team and management.
Draft ad copy, marketing strategies, evaluate performance, and have knowledge of google analytics, SEO, PPC, photoshop, and graphic design.
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