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Content Marketing Manger, AWS Global Startup Marketing
2 months ago
Description
Are you ready to prove what's possible with AWS Startups? AWS Startup Marketing is seeking a technology-obsessed, highly-online content marketer, who's obsessed with storytelling, grammar, and the editorial process. The Startups Editorial Marketing Manager is responsible for overseeing the development, production, and distribution of high-quality content assets including written and video assets that align with the organization's strategic priorities, themes, use cases, and target industries. This role plays a critical role in managing the content lifecycle, from ideation and creation to approval, distribution, and performance tracking.
Key job responsibilities
Content Strategy and Production Management: Manage the content production process to ensure assets are delivered on time, within budget, and in alignment with the content strategy and organizational priorities. Oversee the content approval process, facilitating input and sign-off from key stakeholders to maintain quality and alignment.
Blog Program Management: Develop and maintain a monthly editorial calendar for the Startup blog, aligning content with priority themes and submission guidelines. Field and manage blog pitches, ensuring adherence to guidelines and quality standards. Collaborate with the social media manager to promote and distribute blog content across relevant channels.
Content Distribution and Channel Management: Collaborate with the social media manager and digital experience manager to ensure content assets are distributed across critical internal and external channels. Manage the content distribution process, ensuring assets and materials are uploaded and deployed to key channels.
Agency Management and Content Repurposing: Manage and oversee agency partners to drive content production and timelines. Identify and repurpose relevant assets from across the AWS organization, partnering with content marketing colleagues to integrate into the overall content journey.
Performance Tracking and Reporting: Report on program performance through monthly business reviews (MBRs) and quarterly business reviews (QBRs), providing insights and recommendations for continuous improvement.
Blog Strategy and Operations: Build and manage the organization's blog strategy, editorial calendar, and oversee blog operations.
Preferred Qualifications
Excellent written and verbal communication skills, with a keen eye for detail and quality.
Project management and organizational skills, with the ability to manage multiple priorities and deadlines.
Proficiency in content management systems, analytics tools, and collaboration platforms.
Ability to work cross-functionally and collaborate with internal and external stakeholders.
About The Team
AWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and growth from the largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector. The AWS Global Support team interacts with leading companies and believes that world-class support is critical to customer success. AWS Support also partners with a global list of customers that are building mission-critical applications on top of AWS services.
Basic Qualifications
4+ years of professional non-internship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience building and optimizing multiple, simultaneous marketing campaigns
Experience managing or working within cross-functional marketing and creative teams
Preferred Qualifications
Experience in multi-territory campaign management
Experience in digital marketing and content production timelines and process
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