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GEN AI Startup Mktg Manager, AMER Segment Marketing
3 months ago
The Americas Segment and Lifecycle Marketing team is seeking an energetic and detail-oriented Field Marketing Manager to join our North America Startups team and execute impactful marketing programs that drive awareness and adoption of AWS's generative AI services and solutions among startups. In this role, you'll play a crucial part in implementing high-impact campaigns that support our generative AI strategy for the Startups segment. You'll collaborate closely across functional sales and marketing teams to build and accelerate marketing-generated pipeline, leveraging insights from the customer journey.
Key job responsibilities
1. Execute the North America Startups Marketing generative AI plan, utilizing data-driven insights to optimize campaigns and contribute to the overall strategy.
2. Produce engaging first and third-party events, customer lifecycle projects, and extended North America and Global generative AI initiatives that resonate with startups.
3. Partner with the Startups Marketing OneTeam to execute generative AI-focused campaigns across Canada and the United States.
4. Track and analyze performance within the North America Startups marketing team, reporting results, identifying insights, and sharing learnings across the customer journey.
5. Thrive in a fast-paced environment, executing high-velocity programs with attention to detail and adaptability.
About the team
AWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and growth from the largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector. The AWS Global Support team interacts with leading companies and believes that world-class support is critical to customer success. AWS Support also partners with a global list of customers that are building mission-critical applications on top of AWS services.
Diverse Experiences
Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn't followed a traditional path, or includes alternative experiences, don't let it stop you from applying.
Why AWS
Amazon Web Services (AWS) is the world's most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that's why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.
Work/Life Balance
We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why flexible work hours and arrangements are part of our culture. When we feel supported in the workplace and at home, there's nothing we can't achieve in the cloud.
Inclusive Team Culture
Here at AWS, it's in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.
Mentorship and Career Growth
We're continuously raising our performance bar as we strive to become Earth's Best Employer. That's why you'll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.
4+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building and optimizing multiple, simultaneous marketing campaigns
- Experience managing or working within cross-functional marketing and creative teams
