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Sr. Growth Marketing Manager
3 months ago
Vimeo is seeking a strategic and results-oriented Sr. Growth Marketing Manager to drive high enterprise leads from our free and self-serve customer base. This is a high-impact role where you will own the MQL and PQL funnels that power a significant portion of our enterprise sales, directly impacting our quarterly business targets.
As the Sr. Growth Manager, you will be the architect of a data-driven lead generation engine. You will craft and execute innovative campaigns across email and product channels, leveraging customer insights and compelling messaging to optimize the customer journey and maximize lead conversions. This role offers the unique opportunity to collaborate with senior leaders across Marketing and Sales, shaping the future of Vimeo's enterprise growth.
What you'll do:
- Lead the Charge: Develop and implement a multi-channel lead generation strategy focused on converting our existing free and self-serve customer base into qualified enterprise leads.
- Data-Driven Optimization: Own and manage an experiment roadmap, rigorously testing and refining your strategies to consistently achieve and exceed quarterly MQL and PQL goals.
- Cross-Functional Collaboration: Partner with Product Marketing, Demand Generation, and Sales teams to identify high-value customer segments, develop targeted messaging, and ensure seamless lead handoff and conversion.
- Messaging Mastery: Craft compelling messaging strategies that resonate with specific customer segments and channels, leveraging both product-led and customer-centric approaches.
- Full-Funnel Ownership: Manage and optimize the email nurture series, creating personalized experiences that engage prospects and drive them towards sales-ready conversations.
- Thought Leadership: Stay ahead of industry trends and growth best practices, continuously innovating and experimenting to drive growth in a dynamic landscape.
- Growth Mindset: 6+ years of proven experience in lead generation, growth marketing, or a similar field, with a track record of delivering measurable results.
- Channel Proficiency: Expertise in email marketing with a deep understanding of how to leverage these channels for lead conversion.
- SaaS Savvy: Strong grasp of self-serve and enterprise SaaS business models, with the ability to tailor strategies to each customer segment.
- Data-Driven Decision Maker: Proficiency in analyzing data to inform campaign optimization and strategy adjustments.
- Excellent Communicator: Ability to articulate complex ideas clearly and concisely, both verbally and in writing, and to present effectively to senior leadership.
- Cross-Functional Collaborator: Experience working effectively across teams, building strong relationships and aligning stakeholders towards shared goals.
- Self-Starter: Ability to thrive in a fast-paced, ambiguous environment, taking ownership of initiatives and driving them to successful completion.
Targeted Base Salary Range: $100,800.00 to $154,000.00
The base salary range listed above is for candidates located in the U.S., including the New York City metro area.
At Vimeo, we strive to hire and nurture amazing talent across the globe. Actual salaries will vary depending on factors including but not limited to experience, specialized skills, internal alignment and a candidate's home base.
Base salary is just one component of Vimeo's total rewards philosophy. We offer a wide range of benefits and perks that appeal to the variety of needs across our diverse employee base Other rewards may include bonus or commission, Restricted Stock Units (RSUs), paid time off, generous 401k match, wellbeing resources, and more.
About Us:
Vimeo (NASDAQ: VMEO) is the world's most innovative video experience platform. We enable anyone to create high-quality video experiences to better connect and bring ideas to life. We proudly serve our community of millions of users - from creative storytellers to globally distributed teams at the world's largest companies - whose videos receive billions of views each month. Learn more at www.vimeo.com.
Vimeo is headquartered in New York City with offices around the world. At Vimeo, we believe our impact is greatest when our workforce of passionate, dedicated people, represents our diverse and global community. We're proud to be an equal opportunity employer where diversity, equity, and inclusion is championed in how we build our products, develop our leaders, and strengthen our culture.
