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Sr. Product Marketing Manager, DSP Acquisition

1 month ago

New York, New York, United States Amazon Full time
About the Role

At Amazon, we're committed to providing customers with an exceptional package delivery experience through the last mile of the order. To achieve this goal, we partner with a network of small independent delivery businesses (Delivery Service Providers) and the independent contractor community (Amazon Flex) to deliver customer orders.

As a Sr. Product Marketing Manager, DSP Acquisition, you will play a critical role in developing and executing marketing strategies to attract high-quality Delivery Service Providers to our network. Your primary objective will be to find and engage with potential DSP owners who can quickly ramp up their businesses to consistently meet our quality standards.

You will be responsible for leading the planning and implementation of innovative campaigns to acquire DSP owner quality leads, utilizing data-driven insights to optimize campaigns across various channels, and acting as a main point of contact for the DSP Acquisition team on marketing topics.

Key responsibilities will include:

  • Developing and executing marketing strategies to attract high-quality DSP owners
  • Leading the planning and implementation of innovative campaigns to acquire DSP owner quality leads
  • Utilizing data-driven insights to optimize campaigns across various channels
  • Acting as a main point of contact for the DSP Acquisition team on marketing topics
  • Conducting ongoing customer and market research to inform marketing strategies

As a Sr. Product Marketing Manager, DSP Acquisition, you will have the opportunity to work closely with cross-functional teams, including business development managers, marketing agencies, Amazon's creative garage, and the tech team, to drive the Last Mile DSP external candidate pipeline for the program.

Key qualifications for this role include:

  • Bachelor's degree in a relevant field (e.g., marketing, business, or engineering)
  • 7+ years of experience in strategy consulting, private equity, product marketing, business development, or product management in ecommerce or technology businesses
  • Proven ability to write data-driven, well-structured documents that influence key decision-makers
  • Proven analytical skills, including the ability to analyze and understand complex sets of data, extract insights, and communicate them effectively
  • Experience in working in corporate environments and engaging with senior executives

Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/disability-accommodations/.

The base pay for this position ranges from $128,600/year in our lowest geographic market up to $212,600/year in our highest geographic market. Pay is based on a number of factors, including market location and may vary depending on job-related knowledge, skills, and experience.