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Central Region Marketing Director
2 months ago
Key Responsibilities:
- Develop and implement comprehensive marketing strategies tailored to the Texas market to support PBK's business objectives.
- Oversee all marketing activities, including digital marketing, content creation, public relations, events, and advertising.
- Lead and mentor a team of marketing professionals, fostering a collaborative and innovative work environment.
- Give oversight on quality and messaging within each qualification, proposal and presentation as well as assist with interview coaching.
- Conduct market research and analysis to identify trends, opportunities, and competitive insights.
- Collaborate with internal stakeholders, including sales, design, and project management teams, to ensure cohesive and effective marketing efforts.
- Manage the marketing budget and allocate resources efficiently to maximize ROI.
- Develop and maintain strong relationships with clients, industry partners, and media outlets.
- Monitor and report on the effectiveness of marketing campaigns, using data-driven insights to optimize strategies.
- Ensure consistent brand messaging and visual identity across all marketing channels and materials.
- Stay up-to-date with industry trends and best practices to keep PBK at the forefront of the market.
- Bachelor's degree in Marketing, Business, Journalism, Communications, or a related field.
- Minimum of 7-10 years of experience in marketing, with at least 3 years in a leadership or management role.
- Proven experience in developing and executing successful marketing strategies in the Texas market.
- Strong knowledge of digital marketing, content creation, and social media platforms.
- Excellent communication, presentation, and interpersonal skills.
- Ability to think strategically and creatively, with strong problem-solving skills.
- Experience in the architecture, engineering, or construction industry is preferred.
- Proficiency in marketing software and tools, including CRM systems, marketing automation, and analytics platforms.
- Ability to travel as needed to attend meetings, events, and site visits.
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