Director of Digital Marketing

2 months ago

Houston, United States Woody's Brands, LLC Full time

Director of Digital Marketing 

Reports to the CMO 

Join Woody's Brands, the innovative owner and operator behind Little Woodrow's, Fast Eddie's Pool Hall, and Woody's Hideaway. As the Director of Digital Marketing, you'll help shape the narrative of our vibrant bar and entertainment spaces. Collaborate with our team to promote unforgettable social experiences, highlighting our commitment to community and exceptional service.  

 

Role Description 

Seeking a skilled Director of Digital Marketing to join our team to spearhead the brand’s online presence across all platforms. As the leader of social media strategies, you'll craft engaging campaigns while supervising regional marketing managers to ensure a cohesive brand narrative. Your expertise will drive our online visibility through Social, SEO, SEM, and strategic digital investments, all aligned with company objectives.  

 

Key Responsibilities: 

  • Develop and implement digital marketing strategies to achieve our business goals. 
  • Oversee the management of all digital channels (including social media platforms) to ensure brand consistency. 
  • Create and manage content for social media channels, websites, and loyalty marketing campaigns. 
  • Analyze digital marketing analytics reports and share insights with the team to develop optimization plans. 
  • Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates on social media marketing, attribution, and programmatic media buying. 
  • Manage and monitor social media communities by responding to social media posts and developing discussions. 
  • Measure and report the performance of all digital marketing campaigns and assess against goals (ROI and KPIs). 
  • Manage online brand and product campaigns to raise brand awareness. 
  • Manage regional marketing managers  

 

 

Qualifications 

  • 8+ years experience in digital marketing and SEO/SEM
  • Solid experience in social media marketing, lead generation, and web analytics 
  • Experience with Paytronix and Sprout Social is a plus 
  • Proficiency in digital marketing strategies and tactics 
  • Strong analytical and problem-solving skills 
  • Excellent communication and interpersonal skills 
  • Ability to work independently and remotely 
  • Experience in the food, restaurant bar  
  • Bachelor's degree in Marketing, Business, or a related field 


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