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Senior Marketing Manager
4 months ago
Purolite, an Ecolab Company, is seeking a Senior Marketing Manager to support Water Purity Solutions (WPS) in driving growth through strong strategic and product marketing capacity. As part of WPS leadership team, this role provides vision to the WPS segment and region marketing strategy and is critical to sustain existing business and promote continued growth within North America. The successful candidate will be an established, proactive, dynamic, agile, and innovative strategic marketing leader with product marketing experience. This individual will be a close partner for WPS's Sales and Service organization, Operation, Supply Chain, Regulatory, RDE, and the Purolite Business team.
What You Will Do
- Analyze market opportunities through research and market data; assess competition and evaluate potential market expansion opportunities.
- Lead analysis to identify WPS geographic expansion and M&A target through collaboration with Purolite Industrial team and Corporate Development team.
- Lead acquisition due diligence to drive successful acquisition.
- Lead development of segment marketing plan and go to market strategy. Establish and maintain a strategic marketing plan for product mix and offerings.
- Work with the sales leaders to create product sales strategies based on the strategic marketing plan
- Develop outcome based, usage-based business model to improve margin for service Deionization, enabled by digital service
- Publish Total Value Delivered & eROI case study quarterly to develop depository for both internal training and external communications
- Maintain and upgrade WPS marketing collateral and digital marketing, including outbound to inbound lead generation, and search engine optimization
- Recommend product and service pricing based on market research, operation costs and anticipated demand
- Drive marketing insights to action, understand price-volume equation to advise strategy for profitable growth strategy.
- Drive annual tradeshow planning and content delivery
- Drive internal communication deliverable such as Townhall, news-letter.
- Own WPS Core+ content and strategy to leverage the site.
- B.S. degree in technical field, such as engineering, or chemistry
- Minimum eight years of experience in the resin/deionization/engineering/membrane/water industry
- Excellent analytical and strategic thinking skills with ability to communicate strategy across all levels of organization and ability to drive execution of strategy
- Strategic mindset, customer focused with ability to exercise sound judgement
- Effective relationship management and a strong team player, ability to network, support and influence across the entire organization
- Effective communication skill for internal and external audience at various level
- A history of driving continuous improvement and investment in high growth businesses
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Benefits
Ecolab strives to provide comprehensive and market-competitive benefits to meet the needs of our associates and their families. Click here to see our benefits.
If you are viewing this posting on a site other than our Ecolab Career website, view our benefits at jobs.ecolab.com/working-here.
Covid-19 Vaccine Notice
Due to local mandates and customer requirements, applicants for certain customer-facing positions must be fully vaccinated (which in some situations requires a booster if eligible), unless a religious or medical accommodation is requested by the applicant and approved by Ecolab.
Americans with Disabilities Act (ADA)
Ecolab will provide reasonable accommodation (such as a qualified sign language interpreter or other personal assistance ) with our application process upon request as required to comply with applicable laws. If you have a disability and require accommodation assistance in this application process, please visit the Recruiting Support link in the footer of each page of our career website.
Our Commitment to Diversity and Inclusion
At Ecolab, we believe the best teams are diverse and inclusive, and we are on a journey to create a workplace where every associate can grow and achieve their best. We are committed to fair and equal treatment of associates and applicants. We recruit, hire, promote, transfer and provide opportunities for advancement on the basis of individual qualifications and job performance. In all matters affecting employment, compensation, benefits, working conditions, and opportunities for advancement, we will not discriminate against any associate or applicant for employment because of race, religion, color, creed, national origin, citizenship status, sex, sexual orientation, gender identity and expressions, genetic information, marital status, age, disability, or status as a covered veteran.
In addition, we are committed to furthering the principles of Equal Employment Opportunity (EEO) through Affirmative Action (AA). Our goal is to fully utilize minority, female, disabled and covered veteran individuals at all levels of the workforce. Ecolab is a place where you can grow your career, own your future and impact what matters.
We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, and the New York City Fair Chance Act.
