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Digital Marketing Strategy Manager

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Santa Clara, United States The Fountain Group Full time

The Fountain Group is currently seeking aMarketing Project Manager for a prominent client of ours. This position is located in remote. Details for the position are as follows:Job Description: $66.67/HR based on experience 12-month contract position (Potential to convert based on performance/budget) (Preference to EST/CST) Responsible for: Lead global chat strategy across company's websites, in close partnership with global Marketing and Sales stakeholders Product owner of Drift Chat, including the creation of business requirements, development of a robust roadmap aligned to business goals, and resource prioritization to optimize business value Partner with stakeholders (across all Marketing geos/ GTMs including Field, Campaigns Teams, Web, Data Science, MarTech) to implement demand gen and omni-channel strategies Develop a content plan that focuses on conversational marketing and the buyer's journey, including program management, public-facing conversational chat content creation, and QA Evaluate new offerings, and manage the rollout of new tool functionality and integrations (e.g. AI capabilities), in close partnership with Web, Data Science, and IT Teams Manage vendor relationship (including Professional Services), contractors, and agency support; and develop program management processes for effective resource allocation Continuously triage and prioritize against goals; handle escalations and last-minute high-priority requests to ensure business continuity Partner with global Sales teams to optimize pipeline and bookings outcomes from Drift, including routing strategy, content and messaging, review and feedback cadence, enablement Track ROI of Drift, analyze and identify areas for improvement Train Marketing and Sales users on Drift chat, including the develop of scalable enablement plans and material that span global teams Drive adoption of tools, solving for end-user experience gaps with internal and external customers Qualifications: Minimum Bachelors degree required. Minimum 5+ years experience in a B2B tech environment required- good job tenure required. Knowledge of marketing content and campaign strategy Salesforce experience required. Experience with Drift (or similar conversational chat) Excellent organizational, project management, and collaboration skills. Skilled at resolving conflicts by taking an open communication style, customer-centric, service-minded, positive, win-win approach. Ability to develop productive and consultative working relationships across Marketing, Sales and IT teams. Fast learner, eager to learn new technologies. Roll-up-your-sleeves work ethic and willingness to take the initiative and make things happen. Ability to work on multiple projects at once, prioritize, work independently, and problem solve, working comfortably under pressure. Articulate communicator, both written and verbal Understanding of end-to-end lead management flow