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Digital Marketing Strategy Manager

2 months ago

Santa Clara, United States Pinnacle Group Full time
Job Description:
Duties:
  • Lead global chat strategy across Networks websites, in close partnership with global Marketing and Sales stakeholders
  • Product owner of Drift Chat, including the creation of business requirements, development of a robust roadmap aligned to business goals, and resource prioritization to optimize business value
  • Partner with stakeholders (across all Marketing geos/ GTMs including Field, Campaigns Teams, Web, Data Science, MarTech) to implement demand gen and omni-channel strategies
  • Develop a content plan that focuses on conversational marketing and the buyer's journey, including program management, public-facing conversational chat content creation, and QA
  • Evaluate new offerings, and manage the rollout of new tool functionality and integrations (e.g. AI capabilities), in close partnership with Web, Data Science, and IT Teams
  • Manage vendor relationship (including Professional Services), contractors, and agency support; and develop program management processes for effective resource allocation
  • Continuously triage and prioritize against goals; handle escalations and last-minute high-priority requests to ensure business continuity
  • Partner with global Sales teams to optimize pipeline and bookings outcomes from Drift, including routing strategy, content and messaging, review and feedback cadence, enablement
  • Track ROI of Drift, analyze and identify areas for improvement
  • Train Marketing and Sales users on Drift chat, including the develop of scalable enablement plans and material that span global teams
  • Drive adoption of tools, solving for end-user experience gaps with internal and external customers
Skills:
  • 5 plus years experience in marketing operations or demand gen at a B2B company; enterprise software experience preferred.
  • Excellent organizational, project management, and collaboration skills. Skilled at resolving conflicts by taking an open communication style, customer-centric, service-minded, positive, win-win approach.
  • Ability to develop productive and consultative working relationships across Marketing, Sales and IT teams.
  • Fast learner, eager to learn new technologies. Roll-up-your-sleeves work ethic and willingness to take the initiative and make things happen.
  • Ability to work on multiple projects at once, prioritize, work independently, and problem solve, working comfortably under pressure.
  • Articulate communicator, both written and verbal
  • Knowledge of marketing content and campaign strategy
  • Understanding of end-to-end lead management flow
  • Data-driven, comfortable analyzing large datasets
  • Experience with Salesforce, Marketo (or similar) preferred
  • Experience with Drift (or similar conversational chat) preferred
  • Experience with Outreach.io, Demandbase, PathFactory (or similar) preferred
Education:
  • Bachelor's degree in business or marketing (or related field).
Required Skills:
  • Marketing strategy
  • Digital marketing
  • Content creation
  • Ad hoc analysis
  • Project Management
Additional Skills:
  • User experience
  • Fast learner
  • Business requirements
  • QA
  • Articulate
  • B2B
  • Digital campaign
  • Excellent written and verbal communication skills
  • Marketing technology
  • Salesforce
Languages:
  • English ( Speak, Read, Write )
Minimum Degree Required:
  • Bachelor's Degree
Note:

Pay Range: $50- $60

The specific compensation for this position will be determined by a number of factors, including the scope, complexity and location of the role as well as the cost of labor in the market; the skills, education, training, credentials and experience of the candidate; and other conditions of employment. Our full-time consultants have access to benefits including medical, dental, vision as well as 401K contributions as well as any other PTO, sick leave, and other benefits mandated by appliable state or localities where you reside or work.