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Campaign Marketing Manager

2 months ago

Santa Clara, United States SiTime Full time
About SiTime
SiTime Corporation (NASDAQ: SITM) is the market leader in silicon MEMS timing. As the heartbeat of electronics, our programmable timing solutions offer a rich feature set that enables customers to differentiate their products with higher performance, smaller size, lower power, and better reliability. We drive innovation to new levels with our unique culture of creativity, collaboration, risk-taking, and relentless problem-solving. With over 2 billion devices shipped, SiTime is transforming the timing industry. For more information, visit www.sitime.com.

Job Summary

As SiTime’s Campaign Marketing Manager, you lead planning, developing, and executing impactful, audience-centric, integrated marketing campaigns to grow awareness and drive demand for SiTime’s precision timing solutions. Reporting to the Director, Integrated Marketing, this is a critical role on a growing team responsible for building and executing integrated marketing campaigns to drive engagement and pipeline growth for our broadbase customer segments. This marketer will have a deep knowledge of how to engage prospects and bring them through the buying process via multi-channel digital marketing campaigns. You are an efficient project & production manager skilled in program execution, and have strong experience working with product marketing, segment marketing, digital, and sales. Your successful programs orchestrate target prospect engagement across various communications mediums (e.g., written, visual, video) and digital platforms (e.g., internet, social, advertising, email, live events), with metrics and analytics on campaign performance and ROMI.

Qualifications & Requirements:
  • Demonstrated expertise in developing and executing integrated demand campaigns that drive audiences through the marketing funnel.
  • Metrics are in your DNA. ‘What doesn’t get measured, doesn’t get implemented’ is your motto.
  • Proven experience in inbound marketing, content marketing, ABM, lead nurturing, audience/persona targeting, advertising, content syndication, email and SEM, and events. All the digital things.
  • Ability to collaborate with marketing and sales teams to build relevant persona-based buyer journeys as the foundation for campaign strategy.
  • Ability to define campaign plans and required content briefs prioritized against audience and channels to inform editorial output.
  • Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth.
  • Excellent communication and project management skills to influence, leverage, and lead cross-functional teams to ensure campaign success
  • A learner, that can comprehend and grow knowledge of high-tech B2B trends, complex products, and messaging
  • Deep analytical skill set to identify insights and optimize execution of campaigns/programs, delivering pipeline growth and revenue.
Desired Characteristics & Attributes:
  • Minimum 7+ years of experience managing omnichannel campaigns in the high technology industry
  • Known for your ability to build positive, collaborative relationships across the team and at all levels of the organization
  • Superb verbal, presentation, negotiation, and written communication skills
  • Specialized experience in leading digital activations including ABM and nurture strategies
  • Metrics and data driven
  • Systems expertise includes Marketo, Salesforce, 6Sense, PowerBI
  • Creative thinker and “master integrator” who can tie the role of marketing programs to the overall product and business strategy
  • Excellent organizational, attention to detail and leadership
  • Business driver, with proven track-record of leading cross-functional teams
  • Bachelor’s Degree required in marketing, communications, digital or related field

Benefits offered : 401k plan, health and wellness that includes medical, dental, vision, life, parental leave, legal services, and time off plans.

Base pay is one part of SiTime’s Total Rewards Package that is provided to compensate and recognize employees for their work. This role may be eligible for additional discretionary bonuses/incentives, and equity-based compensation.

SiTime is an Equal Opportunity Employer. We treat each person fairly and we do not tolerate discrimination or harassment against anyone on the basis of any protected characteristics, including

race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, pregnancy, political affiliation, protected veteran status, protected genetic information, or marital status or other characteristics protected by law. SiTime participates in the E-Verify program.

SiTime is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

SiTime participates in the E-Verify program.