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Marketing Manager, Talent Brand

2 months ago

Santa Clara, United States RTA US Full time
Job DescriptionJob DescriptionMarketing Manager
PR: 75-85/hr
Remote
Oct 01, 2024 - Apr 30, 2025

Responsibilities
  • Serve as the primary point of contact to partner with internal stakeholders (Digital Marketing, Brand, Talent Acquisition, etc.) to plan, execute, and track results of talent brand media campaigns to attract prospective candidates in high priority hiring markets
  • Stay up to date on business needs & priorities to align and adjust strategy accordingly
  • Continually optimize channel strategy and targeting tactics
  • Monitor campaign performance regularly and adjust plans as needed based on performance by markets and personas
  • Analyze campaign performance and share insights with stakeholders regularly
  • Serve as the primary point of contact for external vendor and internal stakeholders on career site inquiries
  • Maintain and provide oversight to the career site pages
  • Regularly review metrics to optimize the pages and content for higher engagement
  • Partner with Digital Marketing to ensure a cohesive and consistent site experience with the rest dotcom properties
Requirements
  • Project management, organizational and communications skills
  • Knowledge in digital marketing, website analytics and content management
  • Understanding of paid, owned and earned media strategies and best practices
  • Integrated marketing/campaign planning expertise, with accountability for results
  • Analytical mindset regarding marketing programs and their outcomes; continuously measuring, testing, and optimizing
  • Naturally, a driver and builder; able to thrive in a high-growth, dynamic environment
  • 5-7 years of experience in a similar role

Benefits that Russell Tobin offers:

Russell Tobin offers eligible employee’s comprehensive healthcare coverage (medical, dental, and vision plans), supplemental coverage (accident insurance, critical illness insurance and hospital indemnity), a 401(k)-retirement savings, life & disability insurance, an employee assistance program, identity theft protection, legal support, auto and home insurance, pet insurance, and employee discounts with some preferred vendors. 

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