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Senior Director, US Marketing, Tislelizumab Customer Enterprise Team

3 months ago

San Mateo, United States BeiGene Full time

**The Senior Director, Customer Enterprise, US Marketing will build and lead the customer enterprise marketing function responsible for developing and executing essential customer strategies and tactics that support the launch of BeiGenes oncology products within the US. The role will collaborate closely with cross-functional leaders, including Sales, Medical Affairs, Market Access, Training, Commercial Operations and Business Analytics.**

**Essential Functions of the job:**

**Serve as an active member of the US BeiGene Oncology Marketing Leadership Team.**

**Lead the development and implementation of thought leader engagement strategies to support the US commercialization of BeiGenes solid tumor oncology portfolio, including the US launch of tislelizumab.**

**Collaborate with strategy and promo marketing teams to align on commercial strategy, priorities and brand vision.**

**Lead and develop a Customer Enterprise team of home office and field-based regional marketers supporting US launch of tislelizumab and BeiGenes oncology portfolio.**

**Partner with Sales, Medical Affairs, Market Access and Commercial Operations and Business Analytics to ensure alignment of BeiGenes US commercialization strategy.**

**Develop and deliver of thought leader metrics/KPIs and tools that inform and measure key customer strategies and tactics.**

**Lead promotional sponsorships and key customer engagement at relevant medical conferences.**

**Develop and lead peer-to-peer content and programing including product theaters and other conference promotional education.**

**Development and execution of commercial advisory board plan in coordination with medical affairs**

**Contribute actively on all key marketing deliverables including QBR, brand/tactical planning, LRR, CRR, and other internal meetings.**

**Build strong partnerships with external customers and partners and influence commercial strategy with external partners and customers.**

**Demonstrate marketing thought leadership and represent BeiGene at key meetings, conferences, and functions, etc.**

**Lead prioritization and management of timelines and budgets for all customer enterprise activities**

**Exhibit deep clinical expertise within brand team to support strategy development and execution with customers.**

**Drive business results, culture and people initiatives aligned with BeiGene mission.**

**Ensure that all marketing activities conform to company guidelines and local laws.**

**Coach and develop team members to achieve both business and individual objectives.**

**Required Education:**

**BA/BS degree required; or advanced degree (e.g. MBA, PhD) preferred.**

**Required Qualifications:**

**BA/BS with 12 plus years of pharmaceutical industry marketing or related experience (including sales, finance, forecasting, market research, etc.), or an MA/MS/MBA with 8 plus years, or a PhD/PharmD with 6 plus years of experience.**

**5 plus years of experience as a marketing leader in Oncology with experience in GI and/or Lung Cancers highly preferred.**

**2 plus years of people management experience.**

**Biotech or pharmaceutical US marketplace launch experience required.**

**Experience in highly competitive markets and global and/or international experience preferred.**

**Strong team player who can incorporate input from others and can generate consensus through inclusion.**

**Highly skilled in influencing cross-functional teams, including interfacing with key internal and external stakeholders and with scientific and commercial teams.**

**Excellent interpersonal, oral and written communication skills.**

**Proven ability to grow and develop others.**

**Supervisory Responsibilities:**

**Yes**

**Computer Skills:**

**PC, including MS Office Suite.**

**Travel:**

**At least 40%.**

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.