Product Marketing Specialist

4 weeks ago

Nashville, United States Alpine IQ Inc Full time

Alpine IQ was founded in 2019. At its inception, Alpine IQ developed a groundbreaking tool to manage customer data compliance across multi-state/ provincial regulatory environments. This concept later sprouted organically into a full suite of tools to protect, segment, promote, and sync consumer experiences both in-store and online. The Alpine product lineup includes many components that work seamlessly together on top of high-risk industry specific 3rd parties to power loyalty systems, mobile apps, marketing, point of sale, marketing messaging automation, referral programs, store review automation, in-store screens, and more. At Alpine IQ, we are dedicated to driving the growth of our innovative SaaS solutions. Our team is passionate, dynamic, and committed to bridging the gap between product development and market execution. We are looking for a talented Product Marketing Specialist to join us and play a pivotal role in our go-to-market strategy. Position: Product Marketing Specialist Location: Remote/On-site Role Overview: The Product Marketing Specialist will be integral in driving our go-to-market strategy, ensuring our products meet customer needs, and standing out in a competitive landscape. Reporting to the Sr. Manager of Marketing, this role involves working closely with various teams to drive product adoption and revenue growth. Key Responsibilities: Develop and Execute Go-to-Market Strategies: Own the GTM strategy and planning for product launches. Implement product launches, feature releases, and market expansion initiatives. Execute marketing campaigns to drive awareness and adoption. Cross-functional Collaboration: Collaborate with sales, product managers, product designers, growth marketing manager, and Content Marketing Manager. Product Positioning and Messaging: Create and refine value propositions and messaging for target customer personas. Content Development: Work with the Content Marketing Manager to develop case studies, blog posts, product demos, and whitepapers. Sales Enablement: Develop sales tools, collateral, and training materials to empower the sales team. Market Research and Analysis: Conduct market research to understand customer needs, industry trends, and the competitive landscape. Performance Tracking and Optimization: Measure and analyze the effectiveness of marketing strategies and adjust as needed. Communication Skills: Strong written and verbal communication skills for creating compelling product messaging and collaborating with stakeholders. Strategic Thinking and Planning: Ability to think strategically and plan effectively. SaaS Industry Knowledge: Deep understanding of the SaaS industry and business models. Market Data Analysis: Ability to analyze market data and consumer behavior. Creativity and Problem-solving: High degree of creativity and problem-solving ability. Why Join Us? Innovative Environment: Work with cutting-edge SaaS products. Collaborative Culture: Be part of a team that values collaboration and growth. Professional Growth: Opportunities for continuous learning and development. Impactful Work: Play a key role in shaping our go-to-market strategies and driving growth. How to Apply: If you're passionate about product marketing and excited to drive growth for innovative SaaS solutions, we'd love to hear from you Apply now by sending your resume and a cover letter detailing your experience and why you’re a perfect fit for Alpine IQ. Medical, Dental, Vision, and ancillary benefits 401(k) Company Match Unlimited PTO 14 weeks of Paid Parental Leave Virtual Events & Annual Company Meetup Company Laptop and More Ready to embark on this adventure together? We can't wait to meet you and explore the endless possibilities. #J-18808-Ljbffr

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