Email Marketing Specialist

2 weeks ago

Nashville, United States The LaSalle Group Full time

LaSalle Network has partnered with a national service-based company, that operates as a subscription model, in hiring an Email Marketing Specialist.

Email Marketing Specialist Responsibilities:

  • Identifies target audience(s), designs and execute email campaigns, ensures content is clear and error-free and analyzes campaign metrics
  • Support various strategic program sends via manual and triggered campaigns across the customer lifecycle including prospecting, nurturing, win-back, etc.
  • Collaborate with content teams to create personalized and engaging content that resonates with target audiences
  • Manage and execute email marketing calendar and ensure alignment with internal stakeholders and business priorities
  • Plan, execute and report back on A/B tests to inform future planning and program optimizations
  • Update and maintain email program documentation
  • Perform QA to ensure proper rendering and near flawless campaign execution
  • Support management of agency relationship
  • Support email prospecting efforts, including agency management and routing of creative assets
  • Support the overarching strategy for automating marketing processes including segmentation, drip campaigns, SMS and behavioral triggers for net new leads

Email Marketing Specialist Requirements:
  • Bachelor's degree in marketing, business, economics or a related field
  • 1+ years of experience in email or digital marketing
  • Proficiency with some sort of marketing automation tool
  • Detailed knowledge of email regulations and best practices
  • Experience in engaging and analyzing the performance of a large email marketing database
  • Clear communicator with excellent interpersonal skills
  • Experience establishing and maintaining relationships across teams and at all levels with both internal stakeholders and external partners


If qualified per the above, please apply to this Email Marketing Specialist position today We look forward to reviewing your application.

Thank you,

Stephanie Moncada
Principal
LaSalle Network

LaSalle Network is an Equal Opportunity Employer m/f/d/v.

LaSalle Network is the leading provider of direct hire and temporary staffing services. For over two decades, LaSalle has helped organizations hire faster and connect top talent with opportunities, from entry-level positions to the C-suite. With units specializing in Accounting and Finance, Administrative, Marketing, Technology, Supply chain, Healthcare Revenue Cycle, Call Center, Human Resources and Executive Search. LaSalle offers staffing and recruiting solutions to companies of all sizes and across all industries. LaSalle Network is the premier staffing and recruiting firm, earning over 100 culture, revenue and industry-based awards from major publications and having its company experts regularly contribute insights on retention strategies, hiring trends and hiring challenges, and more to national news outlets.

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