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Senior Manager Consumer Insights and Analytics
2 months ago
Senior Manager, Consumer Insights & Analytics
CPG
Hybrid, 3 Days a week on-site (Monday-Wednesday) in New Jersey
Up to $200,000
The Role:
The Senior Manager of Consumer Insights & Advanced Analytics will play a pivotal role in supporting one of four Marketing VP/GMs by driving data-driven decision-making strategies. This role encompasses business simulations, competitive intelligence, and risk management, focusing on market and brand growth drivers, competitive assessments, spend optimization, and overall top-line and bottom-line impact.
Key Responsibilities:
Act as a strategic thought leader and advisor on data analytics within the Marketing POD.
Collaborate closely with Marketing VP/GM to identify and prioritize key business initiatives requiring data-driven insights.
Utilize AI Enterprise Business Intelligence, AI Advanced Analytics and Data Science, and AI Human Truths solutions to gather and analyze data, extracting actionable insights.
Conduct simulations and war-gaming exercises to evaluate various business scenarios and potential outcomes.
Identify business risks and opportunities aligned with strategic goals and constraints.
Present findings and recommended actions in a clear and compelling manner to senior executives.
Influence and collaborate with AI Enterprise Business Intelligence, AI Advanced Analytics and Data Science, and AI Human Truths teams to enhance data products to meet evolving business needs.
Lead the training initiatives for Marketing POD members on key AI analytics solutions.
Qualifications:
Bachelor’s degree (B.S./B.A.) in Applied Mathematics, Statistics, Econometrics, Engineering, or Business/Marketing.
Demonstrated success in solving complex business problems using data analytics to drive decision-making.
Proficiency with syndicated market data and BI/OLAP platforms and solutions.
Strong communication skills with the ability to translate complex concepts into actionable insights for non-technical stakeholders.
Experience working effectively in a matrixed organization.
Preferred Qualifications:
Advanced degree (Master’s/Ph.D.) in Econometrics, Data Science, Engineering, or Business/Marketing.
6+ years of experience in over the counter (OTC) healthcare and/or consumer packaged goods industries.
Prior experience at a Tier 1 Management Consulting firm is highly desirable.
Familiarity with scenario planning, war-gaming, and optimization techniques.
Personal Attributes:
Demonstrates leadership behaviors, focusing on consumer-centric solutions, business acumen, learning agility, and results orientation.
Exhibits leadership qualities such as empowerment, transparent communication, and the ability to challenge the status quo for continuous improvement.
How to Apply:
Please register your interest by sending your resume to Marina Mason via the apply link.
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