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Digital Marketing Manager

2 months ago

Denver, United States NCAA (National Collegiate Athletic Association) Full time

Supervisor VP, Engagement with co-management from Associate Director, Market Development Introduction As a Digital Marketing Manager, you will develop, implement, track, and optimize GBI’s digital marketing campaigns across all channels. Under the direction of the VP, Engagement, you will lead integrated digital marketing campaigns from concept to execution and work collaboratively to diversify communication strategies and improve conversion rates. Responsibilities Work with VP, Engagement and Associate Director, Market Development to plan communications calendar and execute all digital marketing Measure and report performance of all digital marketing campaigns Identify trends and insights, and optimize spend and performance based on insights Improve sales funnel and optimize conversion rates through digital outreach Collaborate with internal teams and contractors to optimize user experience Maintain and update email lists, identify opportunities for audience segmentation Develop and deploy social media posts in coordination with Associate Director, Market Development and Manager, Creative Content Support VP, Engagement in creation and delivery of digital and print advertisements Maintain and enhance the overall brand identity, positioning, and messaging, ensuring consistency across all client touchpoints Develop communications plan with Program Development and Client Services teams when new products and/or services are ready for market Maintain and refine brand guidelines in collaboration with Manager, Creative Content, ensuring brand standards are met across all communications Identify and evaluate trends to bring new digital or social channels to market Support management of contractors/vendors to communicate goals, ensure brand consistency, and implement strategies Qualifications Experience managing digital marketing campaigns, including social media, SEO, and email marketing Curious mindset and desire for continuous learning and improvement Strong writing, editing, and content creation skills Ability to manage multiple projects simultaneously and to meet deadlines Excellent analytical and technical communication skills. Highly creative thinking and problem-solving abilities Working knowledge of HTML, CSS, and JavaScript development and constraints Strong analytical skills and data-driven thinking Preferred: experience in optimizing landing pages and user funnels Preferred: experience with Pardot, Salesforce, and/or Meltwater Required: Bachelor’s degree in Marketing, Communications, or a related field

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