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Digital Marketing Campaign Manager
2 months ago
As a Digital Marketing Campaign Manager, you will play a pivotal role in planning and executing marketing activities, enhancing our client's brand recognition, and driving marketing qualified leads. You will collaborate closely with business development teams, vertical and practice leaders, and strategic alliances teams to coordinate marketing activities and programs.
Key Responsibilities:
- Support the marketing department's initiatives with the planning, execution, and tracking of marketing programs such as email campaigns, events, social media, and content marketing for key enterprise service offerings
- Establish regular touch points with key stakeholders to discuss new prospects, existing accounts, marketing plans, and align on next steps
- Coordinate press releases, case studies, sales materials, award applications, and other marketing collateral to highlight joint offerings and success stories
- Generate leads and opportunities through high-quality marketing events with partners such as conferences, webinars, and in-market events
- Draft marketing content in coordination with subject matter experts to create marketing assets and promote marketing activities
- Develop content and perform outreach to drive event attendance in collaboration with internal stakeholders and external partners
- Perform post-event outreach and follow-ups
- Identify industry trends, attend webinars, and review analyst reports to leverage key learnings and share insights with the team
Preferred Experience:
- 2-5 years of experience in digital transformation consulting or with a digital agency
- Exceptional written and verbal communication skills
- Strong project management skills and ability to manage multiple campaigns at once
- Strong interpersonal skills and ability to build relationships internally and with partner marketing and sales contacts
- Highly organized with strong attention to detail
- Proficiency in JIRA, Trello, Excel, and PowerPoint
- Knowledge of email marketing, web analytics preferred
- Marketing, business, or communications degree preferred
Our client is committed to fostering a diverse, equitable, and inclusive workplace. We encourage candidates of all backgrounds to apply.
Horizontal facilitates valuable and productive conversations between you and potential employers. We can assist you in growing your career by partnering you with employers that offer challenging assignments. For those that join the team, we offer competitive compensation and benefits including medical, dental, vision, and retirement. Check out all we have to offer and how you can become part of the Horizontal Talent Team. The pay range for this role is $27 - $30 per hour. This is not a guarantee of compensation, as final offer amount may vary based on factors including but not limited to experience and geographic location.
