Digital Marketing Director
1 week ago
This role is focused on acquiring new clients and expanding business within the existing customer base. The primary responsibilities include lead generation through various digital marketing channels such as search engine marketing, search engine optimization, advertising, and social media. The ideal candidate should be highly results-oriented with a strong focus on improving marketing performance. Additionally, this role involves overseeing digital agencies, managing the company's website, and developing a comprehensive web-based marketing plan.
Key Responsibilities:
- Account-Based Marketing
- Search Engine Marketing and Search Engine Optimization
- Digital Advertising
- Content Syndication
- Web Conversion Marketing
- Web Journeys Mapping
- Proactive Web Content Curation and Web Offer Management
- Strategy, Planning, and Execution for Integrated Digital National Campaigns
- Building Campaign Audience through Lead Generation Efforts
- Implementing Lead Nurture Campaigns
- Managing Digital Demand Generation Budget
- Enhancing Marketing Automation Understanding
- Creating and Executing Customer Marketing Programs
- Defining and Implementing Web-Based Marketing Plans
Core Leadership Capabilities:
- Shape the Future
- Inspire Others
- Optimize Talent
- Foster Growth and Innovation
- Drive Results
Required Qualifications:
- Bachelor's Degree in a Related Field
- 7+ Years of Experience in B2B Marketing
- Knowledge of Datacenter Industry Preferred
- Experience with ABM Techniques is a Must
- Strong Analytical Skills
- Budget Management Experience
- Results-Driven Mindset
- Experience with Marketing Automation Tools
- Excellent Communication Skills
- Ability to Work Collaboratively
- Knowledge of Web Personalization Tools
Physical Requirements:
- Ability to Sit for Extended Periods
- Walk or Stand for 10% of the Time
- Moderate or Advanced Keyboard Usage
- Limited Travel May Be Required
Benefits of Working with Flexential:
- Competitive Salary
- Comprehensive Benefits Package
- Flexibility in Time Off
- Employee Wellness Programs
- Rewards and Recognition Initiatives
Base Salary Range: Estimated at $160,000 per year.
Variable Pay: Discretionary Annual Bonus Based on Performance.
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