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Marketing Specialist
1 month ago
Cambridge, Massachusetts,
Job Description MARKETING SPECIALIST ,
Technology Review , to help develop and manage subscription retention and customer journey efforts that drive growth.
Will support the director of retention marketing with creating, implementing, and analyzing subscription touchpoints and journey processes; manage the day-to-day operations of retention marketing campaigns and communications; manage implementation of subscription offers and touchpoints between retention and acquisition teams; execute promotions and communications for subscriber-only virtual events; measure and track performance and ROI for retention efforts; coordinate creative design, messaging, and trafficking with internal and outside creative and fulfillment teams; collaborate on identifying new opportunities or challenges and supporting execution; and support other initiatives as needed.
Job Requirements REQUIRED :
bachelor’s degree; three years’ digital marketing and operations experience in a direct response marketing environment; experience with a subscription, membership, or B2C business and understanding of consumer marketing metrics; hands-on experience executing marketing campaigns or as a project manager for other types of marketing initiatives; expertise managing timelines and deliverables; hands-on experience with digital marketing tools, including CRM, ESP, and CMS platforms; experience applying data-driven decisions using analytics, A/B testing, campaign reports, and dashboards; excellent analytical, problem-solving, organizational, and verbal and written communication skills; experience with direct response copywriting and creative design for digital and print channels; and attention to detail.
Seek a self-starter who executes tactically, can identify challenges or opportunities and execute action plans, prioritize and manage multiple short- and long-term projects simultaneously, and work independently and as part of an energetic team in a rapidly evolving environment.
PREFERRED :
experience with customer retention marketing; experience in media/publishing; and knowledge of HTML/CSS, Google Analytics, and Data Studio.
Job #24139-7 Location is remote.
6/12/24
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