Digital Marketing Specialist

1 month ago


Cambridge, United States ACL Digital Full time

Title : Digital Marketing Specialist

Duration : 03 Months with Possible of Extension

Location : Cambridge, MA 02138 Hybrid

Pay Rate: $46/hr on w2

Description:

• Work Schedule: 35 hours/week

• Location: Is the role hybrid? (If hybrid, please clarify schedule): 2-3 days in office, details to be negotiated with manager.

• Top 3 technical or soft skills you’d like to see that will lead you to request an interview- See below: Essential Skills

• Project management and multi-tasking abilities

• Attention to detail

• Experience with InDesign program and Photoshop • Strong writing, copywriting, proofreading, and communication skills for digital platforms


Responsibilities

  • Coordinate marketing calendar and content production across team
  • Manage project timelines and ensure deadlines are met
  • Project management for marketing emails (built and sent by University’s CRM team)
  • Apply and adjust design for projects using existing InDesign templates
  • Use Photoshop to resize, crop, and make other basic edits to images
  • Pull and segment data from alumni and donor database (Advance/Qlikview)
  • Use data to create and test variables for personalized and effective outreach
  • Track key metrics like open/click rates, conversions and report on results
  • Write, proofread, and copyedit content for marketing emails and other projects
  • Other duties as assigned


Essential Skills

  • Project management and multi-tasking abilities
  • Attention to detail
  • Experience with InDesign program and Photoshop
  • Strong writing, copywriting, proofreading, and communication skills for digital platforms


Additional desired skills

  • Experience with CRM/email marketing
  • Data analysis abilities



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