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Digital Marketing Specialist
1 month ago
Digital Marketing Specialist
Hybrid – 2-3 days on site in Cambridge
8 month+ Contract with extensions - Local W2 Only
Digital Marketing Specialist will be responsible for; E-Mail Marketing, Database Marketing, Website and Social Media Support as well as Reporting and Performance Measurement.
E-mail Marketing:
o Responsible for building outbound broadcast e-mails
o Update automated email campaigns with session information and new content
o Manage the department’s e-mail marketing calendar
Database Marketing:
o Filter and export segmented lists from the Salesforce for targeted marketing
Website Maintenance:
o Serve as the principal website content editor, working in the Drupal 8 CMS to create new pages and update existing program pages
o Serve as the organization’s point-of-contact to post updated program info
o Maintain the Social Media accounts (Facebook, Twitter, LinkedIn) and post organic content through Hootesuite
Reporting and Performance Measurement
Suggested Experience
· 2+ years of experience with similar digital marketing responsibilities
· Bachelor’s Degree
· Proficiency in all aspects of CRM platforms, e-mail marketing, and social media
· Basic knowledge of HTML
· Experience drafting and editing copy for electronic communications
