Digital Marketing Specialist

1 month ago

Cambridge, United States V R Della Infotech Inc Full time
Job DescriptionJob DescriptionDescription:
Working under the direction of a Harvard manager, assist with and coordinate digital marketing and advertising campaigns. Work with Harvard managers to identify marketing goals, audiences and messaging. Research and recommend available markets and channels. Assist with the development of digital marketing plans and related deliverables. Produce digital marketing copy and content as needed. Coordinate production of non digital aspects of marketing campaigns. Review deliverables from ad agencies contracted by Harvard, third party designers or other creatives for acceptability relative to Harvard s requirements, expectations and brand standards. Solid knowledge and on the job experience with paid and owned social media, podcast sponsorship, digital display, and email (eblasts and newsletters) advertising. Solid knowledge and on the job experience with paid search, search engine optimization and web analytics.

May use web analytics to prepare regular reporting and analysis (trends, key metrics, results) for digital campaigns. May serve as subject matter expert on digital advertising efforts, digital marketing product capabilities and digital media trends.

Will liaise with and represent Harvard s interests, needs and requirements with publishers, advertising agencies, suppliers and creative resources to ensure successful project execution. Will conduct periodic audits of invoices, budgets, and media plans to optimize Harvard s media investment.

Required technical skills: Intermediate or better proficiency in typical Microsoft Office products. Basic knowledge of HTML, CSS and Photoshop as well as web analytics. Additional skills with products like Salesforce CRM may be helpful. Report-To Detail

Additional Details

  • Preferred Pay Rate Range : BR - BR
  • Report-To Detail : Hybrid - partial time on campus/partial time WFH (working/living in MA).
  • Tenure Limit : 3 Months
  • FLSA Exemption Status : Non-Exempt/OT Eligible
  • Required Education : High School Graduate
  • Business Title : (No Value)
  • Additional Job Details : Responsibilities Coordinate marketing calendar and content production across team Manage project timelines and ensure deadlines are met Project management for marketing emails (built and sent by University s CRM team) Apply and adjust design for projects using existing InDesign templates Use Photoshop to resize, crop, and make other basic edits to images Pull and segment data from alumni and donor database (Advance/Qlikview) Use data to create and test variables for personalized and effective outreach Track key metrics like open/click rates, conversions and report on results Write, proofread, and copyedit content for marketing emails and other projects Other duties as assigned
  • Does this position require a HUID? : Yes
  • Is the worker converting from being a Harvard full-time employee (FTE)? : No
  • Pre-identified candidate's information, including name, email, phone, state/city/zip & pay rate : (No Value)
  • Role requires identity, I-9 and 3 reference screen (recruited) : Yes
  • Role requires identity, I-9 screen (payrolled) : No
  • Role requires DMV/driving history screen : No
  • Role requires criminal background and sexual offender screening CORI/SORI : No
  • Role requires criminal background screen : No
  • Role requires 10-panel drug screen : No
  • Role requires credit record check : No
  • Role requires compliance with Immunization policy. : No

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