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Digital Marketing Specialist

1 month ago


Cambridge, United States Experis Full time

 

Job Title: Digital Marketing Coordinator

Location: Cambridge, MA

Work Schedule: 35 hours/week

Duration: 3 months (No potential for extension)

(must be a USC/Green Card Holder/NO C2C)

Job Summary:

The Digital Marketing Coordinator will work under the direction of a Harvard manager to assist with and coordinate digital marketing and advertising campaigns. The role involves collaborating with Harvard managers to identify marketing goals, audiences, and messaging, as well as researching and recommending available markets and channels. The coordinator will assist in developing digital marketing plans and related deliverables, produce digital marketing copy and content, and coordinate the production of non-digital aspects of marketing campaigns. Additionally, the role includes reviewing deliverables from ad agencies, third-party designers, and other creatives to ensure they meet companys requirements, expectations, and brand standards.

Key Responsibilities:

  • Coordinate marketing calendar and content production across the team
  • Manage project timelines and ensure deadlines are met
  • Oversee project management for marketing emails (built and sent by the University's CRM team)
  • Apply and adjust design for projects using existing InDesign templates
  • Use Photoshop to resize, crop, and make other basic edits to images
  • Pull and segment data from alumni and donor databases (Advance/Qlikview)
  • Use data to create and test variables for personalized and effective outreach
  • Track key metrics such as open/click rates and conversions, and report on results
  • Write, proofread, and copyedit content for marketing emails and other projects
  • Liaise with and represent Harvard’s interests with publishers, advertising agencies, suppliers, and creative resources to ensure successful project execution
  • Conduct periodic audits of invoices, budgets, and media plans to optimize media investment
  • Other duties as assigned

Essential Skills:

  • Strong project management and multi-tasking abilities
  • High attention to detail
  • Experience with InDesign and Photoshop
  • Solid writing, copywriting, proofreading, and communication skills for digital platforms
  • Intermediate proficiency in Microsoft Office products
  • Basic knowledge of HTML, CSS, and web analytics
  • Familiarity with paid and owned social media, podcast sponsorships, digital display, email advertising, paid search, SEO, and web analytics

If this is a role that interests you and you’d like to learn more, click apply now and a recruiter will be in touch with you to discuss this great opportunity. We look forward to speaking with you

 

About ManpowerGroup, Parent Company of:  Manpower, Experis, Talent Solutions, and Jefferson Wells

ManpowerGroup® (NYSE: MAN), the leading global workforce solutions company, helps organizations transform in a fast-changing world of work by sourcing, assessing, developing, and managing the talent that enables them to win. We develop innovative solutions for hundreds of thousands of organizations every year, providing them with skilled talent while finding meaningful, sustainable employment for millions of people across a wide range of industries and skills. Our expert family of brands – Manpower, Experis, Talent Solutions, and Jefferson Wells – creates substantial value for candidates and clients across more than 75 countries and territories and has done so for over 70 years. We are recognized consistently for our diversity - as a best place to work for Women, Inclusion, Equality and Disability and in 2022 ManpowerGroup was named one of the World's Most Ethical Companies for the 13th year - all confirming our position as the brand of choice for in-demand talent.