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Product Marketing Lead, Enablement

2 months ago

Chicago, United States Stripe Full time
Who we are
About Stripe

Stripe is a financial infrastructure platform for businesses. Millions of companies-from the world's largest enterprises to the most ambitious startups-use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone's reach while doing the most important work of your career.

What you'll do:

As a Product Marketing Lead, you will play a pivotal role in developing and implementing comprehensive programs to empower our sales teams. You will work cross-functionally with product, sales, and other key stakeholders to ensure our sales professionals are equipped with the necessary knowledge, tools, and resources to drive successful customer engagements and increase revenue.

Responsibilities:
  • Act as the Product Marketing owner for our sales channel's enablement priorities.
  • Collaborate closely with both sales, enablement and product marketing leadership to identify needs, pain points, and goals, and then deliver a roadmap to meet business priorities - with a focus on launch readiness and consultative selling
  • Source, build and approve engaging, impactful, and scalable sales content, including training collateral, sales playbooks, and other assets
  • Ensure consistent quality for sales-facing messaging, positioning, and value propositions across all enablement materials.
  • Help the global enablement team ensure our sales enablement content repository is easily and readily accessible and kept up to date on an ongoing basis.
  • Continually track content adoption & utilisation and incorporate feedback to optimise programs and drive continuous improvement.
Who you are:
  • You have a proven track record of 10+ years in sales enablement, product marketing, or a related field, with a strong focus on designing and delivering effective sales support programs.
  • You possess excellent communication, presentation, and facilitation skills, with the ability to translate complex technical information into engaging and easy-to-understand content.
  • You are able to drive deliverables with pace and urgency, can influence stakeholders, build consensus and lead with clarity - you are a player-coach who can motivate others.
  • You are a strategic thinker who can align product marketing and sales enablement initiatives with broader business objectives and go-to-market strategies.
  • You're both a content creator and also someone who can build through others
  • You thrive in a fast-paced, collaborative environment and excel at working cross-functionally with various stakeholders.
  • You have a deep understanding of sales processes, buyer personas, and the overall customer journey.
  • You are data-driven and adept at using analytics to measure the impact of your programs and drive continuous improvement.
  • You are passionate about technology and excited to learn about new products and solutions.
We're looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement.

Minimum requirements:
  • 10+ years of experience in sales enablement, product marketing, or a related field
  • Experience of supporting the enterprise sales channel and related sales roles. A background supporting successful, value based, complex business sales will be needed to create credibility in front of sales leaders.
  • Proven track record of designing and delivering effective product marketing, sales training and support programs, including demonstrable examples of leading product marketing programs to improve the productivity of the sales channel
  • Excellent communication, presentation, and facilitation skills
  • Strong analytical and problem-solving abilities
  • Proficiency in using sales enablement and training tools and technologies
Preferred qualifications:
  • Experience in the financial services, software or technology industry
  • Familiarity with sales methodologies and the role marketing plays
  • Expertise in using content creation and learning management tools