Director, Product Marketing

1 week ago

Chicago, United States Specright, Inc. Full time
Director, Product Marketing

Remote

Reports To CMO Job Overview

Specright is looking for a driven, customer-centric Product Marketing Director to join our growing team. You'll roll up your sleeves and jump in to understand the needs of our customers and translate our products into impactful positioning and customer messaging. This is a critical cross-functional role, and you'll work closely with engineering, product, and sales to ensure alignment across all go to market initiatives and channels.


Why Specright

Specright is the first purpose-built platform for Specification Management, which enables companies to manage all the data they need to make things, including raw materials, ingredients, packaging, formulas and products. Specright helps companies use this data to launch new products faster, reduce quality issues, and report sustainability. Specright was named a Gartner Cool Vendor in 2020 and was named to Built in LA's Best Places to Work list.

Responsibilities and Duties
  • Lay foundation of product marketing function at Specright to build the team in the future
  • Capture voice of customer & disseminate across the organization via customer stories
  • Identify, refine, and roll out key customer segments, personas and use cases (e.g. extended producer responsibility) and enable across sales, CS and engineer teams
  • Develop product positioning & messaging that resonate with our target buyer personas
  • Understand and document our buyer's journey, including where they get information, and the who, what, when and why behind the decisions they make - then drive changes to our sales and marketing processes based on what you learn
  • Build relationship with product team to collaborate on overall product vision, strategy, and roadmap and be responsible for communicating across the entire organization
  • Work with the Web & Content teams to continuously optimize website content and user experience to drive engagement and improve conversion rates
  • Develop adoption campaigns in partnership with demand gen team focused on expanding existing customer usage of Specright and platform adoption
  • Partner closely with Sales Enablement to develop compelling sales collateral, tailored messaging, and training materials that resonate with our target buyers
  • Monitor key competitors and deeply understand our position in the market and develop messaging that enables us to win, partner with Sales Enablement on battlecard development
  • Plan the quarterly launches of new product features, and manage the cross-functional implementation of the launch plan
  • Develop content and collateral to support our sales team; train them on the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use it
  • Develop product-based KPIs to increase customer engagement and retainment rates
  • Lead product packaging strategy and align with sales on pricing
  • Occasional travel to HQ to meet with product and engineer teams

Qualifications

  • 7+ years of product marketing experience in B2B enterprise SaaS
  • Ability to take complex concepts and break down simply for various audiences
  • Adaptability, curiosity, and growth-mindset
  • Ability to both drive high-level strategy and execute detailed plans
  • Excellent communication, interpersonal, email and organizational skills
  • Ability to both see the big picture and be detail-oriented - a great writer, speaker, and listener
  • A drive for both personal and team success
  • Product Marketing Alliance Certification or Reforge Product Marketing certification ideal
Compensation
  • Competitive salary commensurate with experience
  • Equity participation
  • Full benefits package that includes health, life, dental, 401k, etc.
#J-18808-Ljbffr

  • Product Marketing Specialist

    2 weeks ago

    Chicago, Illinois, United States SpotOn: Product Full time

    Job OverviewAt SpotOn, we empower restaurants and small enterprises to thrive through adaptable payment solutions and software technology, supported by dedicated professionals who genuinely care. Our comprehensive tools, from intuitive point-of-sale systems to integrated management solutions, are crafted to enhance profitability and improve experiences for...

  • Product Marketing Associate

    2 weeks ago

    Chicago, Illinois, United States SpotOn: Product Full time

    Job OverviewAt SpotOn, we empower restaurants and small enterprises to thrive through adaptable payment solutions and software technology, supported by dedicated professionals who genuinely care. Our offerings, from integrated point-of-sale systems to comprehensive restaurant management tools, are crafted to enhance profitability and improve experiences for...

  • Director, Product Marketing

    2 weeks ago

    Chicago, United States specright Full time

    Director, Product Marketing Remote Reports To CMO Job Overview Specright is looking for a driven, customer-centric Product Marketing Director to join our growing team. You'll roll up your sleeves and jump in to understand the needs of our customers and translate our products into impactful positioning and customer messaging. This is a critical...

  • Director, Product Marketing

    2 weeks ago

    Chicago, United States Specright Inc. Full time

    Job DescriptionJob DescriptionDirector, Product Marketing RemoteReports To CMOJob OverviewSpecright is looking for a driven, customer-centric Product Marketing Director to join our growing team. You'll roll up your sleeves and jump in to understand the needs of our customers and translate our products into impactful positioning and customer messaging....

  • Director of Product Marketing

    2 weeks ago

    Chicago, United States Northern Impact Full time

    Overview One of America's largest retailers is seeking a seasoned Product Marketing Director to spearhead marketing endeavors and drive growth for products. This pivotal leadership role offers an exciting opportunity within our rapidly expanding environment, positioning you as a key member of the company's marketing team. Your primary responsibilities will...

  • Product Marketing Manager

    6 days ago

    Chicago, United States Leapfrog Product Development, LLC Full time

    Job DescriptionJob DescriptionWho We AreAs one of the fastest-growing on-the-go drinkware companies in America, we’ve got a reputation for doing great things. Our vision is simple - bring delight to eating and drinking. Delight is different to everyone. Whether it’s the perfect cup of coffee, or a water bottle that helps you crush your workout, our...

  • Strategic Product Marketing Director

    2 days ago

    Chicago, Illinois, United States NinjaTrader Full time

    About the RoleWe are seeking an experienced and strategic Senior Director of Product Marketing to lead our newly created product marketing function and build out our capabilities and team.This role will be responsible for creating the vision and strategy for the team, driving the go-to-market strategy, product positioning, and messaging for our retail...

  • Director of Product Marketing Strategy

    1 week ago

    Chicago, Illinois, United States Tbwa ChiatDay Inc Full time

    About the RoleWe are seeking an experienced and strategic Senior Director of Product Marketing to lead our newly created product marketing function and build out our capabilities and team.Key ResponsibilitiesTeam Leadership: Hire, train, develop and mentor a high-performing product marketing team, fostering a culture of innovation and excellence.Go-to-Market...

  • Sr. Director of Product Marketing

    3 weeks ago

    Chicago, United States NinjaTrader Full time

    We are seeking an experienced and strategic Senior Director of Product Marketing to lead our newly created product marketing function and build out our capabilities and team. This role will be responsible for creating the vision and strategy for the team, driving the go-to-market strategy, product positioning, and messaging for our retail trading market,...

  • Director of Product Marketing Strategy

    1 week ago

    Chicago, Illinois, United States Tbwa ChiatDay Inc Full time

    About the RoleWe are seeking an experienced and strategic Senior Director of Product Marketing to lead our newly created product marketing function and build out our capabilities and team.Key ResponsibilitiesTeam Leadership: Hire, train, develop and mentor a high-performing product marketing team, fostering a culture of innovation and excellence.Go-to-Market...

  • Sr. Director of Product Marketing

    1 week ago

    Chicago, United States Tbwa ChiatDay Inc Full time

    JOIN US ON OUR MISSION TO BECOME THE #1 RETAIL TRADING PLATFORM IN THE WORLDWelcome to the dynamic world of NinjaTrader! As an industry-leading trading platform and futures broker, we're on a mission to empower traders to take control of their financial destiny. How do we do it? We provide cutting-edge products and services that enhance the trading journey....

  • Senior Director of Product Marketing

    5 days ago

    Chicago, Illinois, United States NinjaTrader Full time

    Job DescriptionNinjaTrader is a leading fintech company with a robust platform and a large user base. We are a growth-stage company that is building innovative products and services to empower active traders.We are seeking an experienced and strategic Senior Director of Product Marketing to lead our product marketing function and build out our capabilities...

  • Sr. Director of Product Marketing

    1 week ago

    Chicago, United States Tbwa ChiatDay Inc Full time

    JOIN US ON OUR MISSION TO BECOME THE #1 RETAIL TRADING PLATFORM IN THE WORLDWelcome to the dynamic world of NinjaTrader! As an industry-leading trading platform and futures broker, we're on a mission to empower traders to take control of their financial destiny. How do we do it? We provide cutting-edge products and services that enhance the trading journey....

  • Sr. Director of Product Marketing

    3 weeks ago

    Chicago, United States NinjaTrader Full time

    Job DescriptionJob DescriptionNinjaTrader is an investor-backed, growth-stage fintech company with an award-winning platform and over 1.5 million users. We are building products and services that empower active traders to easily analyze and react to data from the world's leading financial markets. Located in Chicago, our unique employee-centric company...

  • Director, Product Marketing

    3 weeks ago

    Chicago, Illinois, United States Braze Full time

    At Braze, we have found our people. We're a genuinely approachable, exceptionally kind, and intensely passionate crew.We seek to ignite that passion by setting high standards, championing teamwork, and creating work-life harmony as we collectively navigate rapid growth on a global scale while striving for greater equity and opportunity – inside and outside...

  • Rockit Ranch Productions- Marketing Coordinator

    1 month ago

    Chicago, Illinois, United States RRP - Marketing Coordinator Full time

    Job Title: Marketing CoordinatorLocation: Chicago, IL (Hybrid)Reports To: Director of MarketingGeneral Overview: The Marketing Coordinator will play a crucial role in executing all marketing-related functions for Sunda and Blueprint Underground Cocktail Club. Reporting to the Director of Marketing, this role will encompass a wide range of responsibilities,...

  • Sr. Director of Product Marketing

    2 weeks ago

    Chicago, United States NinjaTrader Full time

    Job DescriptionJob DescriptionJOIN US ON OUR MISSION TO BECOME THE #1 RETAIL TRADING PLATFORM IN THE WORLDWelcome to the dynamic world of NinjaTrader! As an industry-leading trading platform and futures broker, we're on a mission to empower traders to take control of their financial destiny. How do we do it? We provide cutting-edge products and services...

  • Sr. Director of Product Marketing

    4 days ago

    Chicago, United States NinjaTrader Full time

    Job DescriptionJob DescriptionJOIN US ON OUR MISSION TO BECOME THE #1 RETAIL TRADING PLATFORM IN THE WORLDWelcome to the dynamic world of NinjaTrader! As an industry-leading trading platform and futures broker, we're on a mission to empower traders to take control of their financial destiny. How do we do it? We provide cutting-edge products and services...

  • Rockit Ranch Productions- Marketing Coordinator

    4 weeks ago

    Chicago, United States RRP - Marketing Coordinator Full time

    Job Title: Marketing Coordinator Location: Chicago, IL (Hybrid) Reports To: Director of Marketing General Overview: The Marketing Coordinator will play a crucial role in executing all marketing-related functions for Sunda and Blueprint Underground Cocktail Club. Reporting to the Director of Marketing, this role will encompass a wide range of...

  • Rockit Ranch Productions- Marketing Coordinator

    24 hours ago

    Chicago, United States RRP - Marketing Coordinator Full time

    Job Title: Marketing Coordinator Location: Chicago, IL (Hybrid) Reports To: Director of Marketing General Overview: The Marketing Coordinator will play a crucial role in executing all marketing-related functions for Sunda and Blueprint Underground Cocktail Club. Reporting to the Director of Marketing, this role will encompass a wide range of...