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Senior Manager, Digital Marketing

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Clearwater, United States PoolCorp Full time

Company Overview

POOLCORP is the leading business-to-business distributor of swimming pool and landscape supplies, equipment, and related outdoor living products. Through our subsidiaries, SCP Distributors LLC, Superior Pool Products LLC, and Horizon Distributors Inc., we operate in more than 420 wholesale Sales Centers worldwide with nearly 6,000 employees serving the needs of customers by offering a wide array of products and value-added support.

Our Covington, LA headquarters provides exceptional support (i.e., IT, HR, Finance, Marketing, Legal, Purchasing, Sourcing, etc.) to each of our Sales Centers. Our extraordinary company culture encompasses a high work ethic, an entrepreneurial spirit, and a community presence all within a family-oriented work atmosphere. At POOLCORP, we strive to employ only the very best.

Why POOLCORP?

Because it's a place where you can make an impact and grow At POOLCORP you'll find a wealth of opportunities that support your individual and long-term career goals. Our stable work environment is further enhanced by our generous compensation and benefits package. Publicly traded since 1995, POOLCORP is a global organization with a long history of continuous success - clearly making it an industry leader - in so many ways


So, end your job search here - at POOLCORP - Where Outdoor Living Comes to Life

Location: Corporate Support; 109 Northpark Blvd., Covington, LA 70433 or 6385 150th Ave N, Clearwater, FL 33760

Job Summary:

The Senior Manager, Digital Marketing develops and oversees the execution of our digital marketing roadmap and strategies, as well as runs the day-to-day operations and optimization of paid media, organic social media, and website and app content and conversions.

Responsibilities:

  • Develops a strategic digital roadmap and oversees the implementation of our digital marketing plan to improve brand awareness, boost engagement, and drive conversions.

  • Establishes digital marketing priorities and set campaign objectives, budget, and relevant KPIs; optimize web and app strategy based on performance and opportunity gains.

  • Works closely with IT within an agile framework to feed a strategic development pipeline that's in line with the digital marketing roadmap.

  • Conducts market research and competitor analysis to define realistic goals and identify more effective approaches to our digital marketing efforts.

  • Creates guidelines for content production to ensure uniform brand messaging across all digital channels.

  • Tracks campaign analytics and translates data into actionable insights that will help us optimize campaign performance and create more effective campaigns in the future

  • Prepares reports on campaign performance, behavior trends, or online traffic metrics and presents them to the rest of the team and senior leadership

  • Other job-related duties as assigned

Requirements:

  • Bachelor's degree in Business Administration, Marketing or similar discipline preferred

  • 5+ years of digital marketing experience in a leadership role overseeing the development and implementation of a strategic digital marketing plan, inclusive of content development, media management, paid search, and performance marketing

  • Experience forecasting and identifying trends and challenges

  • Expert knowledge of established and emerging search, social and programmatic platforms

  • Ability to demonstrate analytical skills, technical knowledge, and attention to detail

  • Ability to deliver strong, clear communication to vendors and internal employees

  • Ability to work in a fast-paced and dynamic working environment, supporting new products by a proven large-scale media property

  • Digital Marketing Certifications and experience preferred

  • Demonstrated experience with lead generation campaigns leveraging SEO, SEM, social (integrated digital media) and conversion rate optimization (CRO) tactics

  • Strong SEO, SEM and content marketing experience, including researching, planning and executing organic search campaigns

Bilingual, Military, Military Spouses and Veteran applicants are strongly encouraged to apply Currently, POOLCORP has over one hundred and twenty military personnel serving on our team. We understand the uniqueness of hiring military personnel and veterans and will support him/her in the time of duty or with the transition into new civilian professions.

All offers to external candidates for employment are contingent upon the successful completion of pre-employment drug testing and background verifications before employment is finalized.

POOLCORP, including all its subsidiaries, is a drug-free company and Equal Opportunity Employer - By Choice. The Company understands, respects, and values diversity - unique styles, experiences, identities, ideas, and opinions - while striving to be inclusive of all people. This commitment is critical to our success as a global company as we seek to recruit, develop, and retain the most talented people from a diverse candidate pool. Hiring and promotional decisions are based solely on the qualifications required for the job to be filled.