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Are you a visionary leader ready to make a significant impact in the community? We are seeking a dynamic Senior Vice President of Marketing and Chief Brand Experience Officer to join our team. In this role, you will lead the strategic direction and execution of all marketing activities, positioning our organization as a charity of choice and a welcoming community hub. Reporting directly to the CEO/President, you will play a pivotal role in shaping the YMCA's brand identity and fostering engagement among diverse stakeholders. Anticipated start date: October 2024 Qualifications

Bachelor's degree in marketing, communications, or related field; advanced degree preferred Minimum of 10 years of progressive/relevant experience in marketing, communications, and advertising Experience in non-profit administration and understanding of YMCA's mission and values Demonstrated leadership skills with a track record of developing successful marketing strategies Strong written and verbal communication skills, with the ability to engage diverse stakeholders Proficiency in social media management and other digital marketing tools Essential Functions

Strategy

Develop and implement comprehensive marketing strategies to elevate the YMCA brand and support organizational priorities Provide strategic counsel to senior leadership on brand management and perception issues Collaborate with Membership Team to enhance member engagement and retention through targeted CRM communications Drive revenue growth by optimizing marketing strategies to attract new customers and donors Evaluate and integrate marketing technology solutions to enhance effectiveness Success Metrics

Build close relationships with agency partners Develop cohesive and effective marketing structure for the Association Operations

Analyze market trends and customer feedback to inform business strategies Oversee all aspects of marketing communications, including branding, public relations, advertising, and social media Develop and execute internal communications initiatives to foster a strong organizational culture Manage relationships with media outlets to amplify the Y's impact and visibility Collaborate with Chief Development Officer on annual report and financial development collateral Success Metrics

Coordinated messaging across all platforms of communication Enhanced presence with social media engagement Build close relationships with local media representatives Leadership

Provide guidance and mentorship to marketing team members, setting clear objectives and priorities Ensure adherence to brand standards across all touchpoints, including digital platforms and physical facilities Cultivate relationships with agency partners to support marketing objectives Act as a representative of the Association as needed Success Metrics

Build close relationships with agency partners Develop cohesive and effective marketing structure for the Association Required Certifications

If you are passionate about driving positive change and have the skills to lead impactful marketing initiatives, we encourage you to apply for this exciting opportunity. Join us in making a difference in the lives of individuals and families in our community. Apply now to be a part of our dedicated team

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