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Marketing Strategist

4 months ago

San Diego, United States RSI Security Full time

THIS IS A REMOTE, WORK-FROM-HOME POSITION.

The starting salary range is based on your experience, education, and skills. There is also bonus potential for this position.

RSI Security is a small organization where collaboration is not only encouraged, but expected. We value relationships within our team and are intentional to build and maintain a strong team camaraderie through virtual happy hours, daily morning meetings to help us start off on the right foot, and meetings dedicated solely to professional development topics to help us develop and grow together.

Our employees receive a competitive compensation package and enjoy various benefits such as:

  • Unlimited flex vacation
  • 10 paid holidays
  • Paid parental leave
  • 401k 100% match
  • Medical, Dental, and Vision plans
  • FSA
  • Short term disability
  • and more

For more information on RSI Security, please visit our website - www.rsisecurity.com or our social media RSI Security LinkedIn

Purpose of this Position:

The Marketing Strategist will manage all updates in the Company’s WordPress account and create campaigns in the CRM database. The ideal candidate will be highly technologically competent and have a strong ability to navigate the company’s project management software and facilitate communication with various updates. This person will collaborate with multiple departments to discuss and determine upcoming campaigns and goals.

Essential Functions:

  • Marketing ROI & budget management
  • Oversee and manage all marketing content, including email, social media, and PPC
  • Manage external marketing strategy and communications
  • Blog Management oversight
    • Article topic planning
    • Oversee blog process and writing
    • Editorial Pipeline and ensure 40+ published articles monthly
  • Design and maintain marketing materials, brochures, advertisements
  • Manage all social media platforms
  • Assess current demand for products and services
  • Partner with the Sales team on critical Marketing scorecard items
  • Manage 3 or more marketing agencies and vendors
  • Ensure a seamless lead generation and nurturing process through effective marketing and promotional tactics
  • Branding & brand identity
  • Marketing processes & recurring task management
  • Team supervision and management of the team’s accountabilities
  • Effectively communicate with writers, editors, designers, and Marketing Manager to implement marketing initiatives with WordPress and other technology platforms mentioned below.
  • SalesForce sync checking and reporting
  • Create and manage SalesForce campaigns and service picklists
  • Make necessary updates to Pardot forms and automated emails
  • Other duties as assigned

Competencies:

  • Digital Marketing
  • Teamwork
  • Quality Assurance
  • Strategic Planning
  • Leadership
  • Sales process
  • Interpersonal Skills
  • Analytical Skills

Required Education and Experience:

  • 1 - 3 years of experience with content marketing to include email and social media outlets
  • 1 - 3 years minimum experience in digital marketing experience for IT or Cyber Security professional service providers
  • 1 - 3 years of experience with tradeshow and conference coordination
  • Proven experience with marketing strategic planning based on sales goals
  • Proven experience with date and metric reporting
  • Bachelor’s degree is marketing related subject or equivalent working experience
  • Expert knowledge of Google Suite (Drive, Docs, Sheets, Forms)
  • Expert knowledge of Google Analytics
  • Knowledge of Salesforce, Adobe Suite, and Outreach
  • Exceptional written and verbal communication skills
  • Empathetic, enthusiastic and effective communicator with strong rapport building skills
  • Ability to take ownership of the overall company strategic plan and implement across departments
  • High degree of flexibility with the ability to work in a small, fast-paced environment
  • Thorough and detail-oriented, organized, with excellent time management skills
  • Ability to quickly learn, understand, and evaluate current and new tools
  • Self-starter who can work independently with a proactive attitude

Supervisory Responsibility:

This position has supervisory responsibility of Marketing staff including employees and consultants..

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to stand; walk; use hands to finger, handle or feel; and reach with hands and arms. The employee is regularly required to push, move, lift or otherwise bear 10-15lbs.


Position Type/Expected Hours of Work

This is a full-time, exempt position, and regular hours of work and days to be worked are Monday through Friday, 8:00 a.m. to 5 p.m.; however, this position can irregularly be required to work long hours and infrequent weekend work depending on the needs of the business.

Travel

Travel is primarily within the local San Diego area and 2 ~ 4 tradeshows to attend in a year Travel amount