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Growth Marketing Associate Manager

3 months ago

New York, United States Block USA Full time
Company Description

It all started with an idea at Block in 2013. Initially built to take the pain out of peer-to-peer payments, Cash App has gone from a simple product with a single purpose to a dynamic ecosystem, developing unique financial products, including Afterpay/Clearpay, to provide a better way to send, spend, invest, borrow and save to our 47 million monthly active customers. We want to redefine the world's relationship with money to make it more relatable, instantly available, and universally accessible.

Today, Cash App has thousands of employees working globally across office and remote locations, with a culture geared toward innovation, collaboration and impact. We've been a distributed team since day one, and many of our roles can be done remotely from the countries where Cash App operates. No matter the location, we tailor our experience to ensure our employees are creative, productive, and happy.

Check out our locations, benefits, and more at cash.app/careers.

Job Description

In 2024, Cash App is setting its sights beyond the core programs that got us to 50M+ monthly active users, breaking into new audiences with cross-functional go-to-market work, increasing adoption of our banking products, and accelerating virality. To support this, the Growth Marketing team is tasked with growing the Cash App network using measurable, efficient, and scalable channels. This involves expanding beyond our existing paid marketing program, into new channels such as affiliate marketing, referrals, and web. For this role, you should come with experience managing growth marketing channels, and will be expected to flex your time between the responsibilities below based on the highest business need and impact.

You will:
  • Monitor investment in our referrals program, working cross functionally with Product and Data Science partners to drive virality and efficiency through campaigns, bounties, and messaging.
  • Help scale and manage Cash App's affiliate program. Determine the best partners, measurement, and campaigns to reach multiple business goals, from acquisition and product launches, to driving customer trust.
  • Support key aspects of the cash.app website, driving growth strategy through SEO and conversion rate optimization (CRO).
  • Build out app store optimization (ASO) testing and improvements.
  • Manage tracking and reporting for these channels in partnership with marketing analytics teammates to measure success and identify opportunities.
  • Manage and work with agencies to execute on channel strategies while tracking activity and performance.
  • Collaborate with Product and Product Marketing to drive successful product launches and increase product awareness utilizing the above levers.
  • Collaborate with Creative and Product teams to ideate assets and messaging.
Qualifications
  • 2+ years of relevant work experience in growth marketing or user acquisition, ideally in a high growth B2C tech or startup environment.
  • Experience across a variety of growth marketing channels (i.e. paid social, paid search, affiliate marketing, referrals programs, web).
  • ASO experience is a plus.
  • Strong quantitative and analytical abilities: you can analyze data to answer your questions, and develop insights to take action from that data.
  • Familiarity with mobile advertising concepts (attribution, LTV, CAC, return on investment, payback periods).
  • Experience writing SQL queries and proficiency with data visualization tools (Tableau and Mode) are a plus.
Additional Information

Block takes a market-based approach to pay, and pay may vary depending on your location. U.S. locations are categorized into one of four zones based on a cost of labor index for that geographic area. The successful candidate's starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future.

Zone A: USD $111,700 - USD $167,500
Zone B: USD $103,800 - USD $155,800
Zone C: USD $98,200 - USD $147,400
Zone D: USD $89,400 - USD $134,000

To find a location's zone designation, please refer to this resource. If a location of interest is not listed, please speak with a recruiter for additional information.

Full-time employee benefits include the following:
  • Healthcare coverage (Medical, Vision and Dental insurance)
  • Health Savings Account and Flexible Spending Account
  • Retirement Plans including company match
  • Employee Stock Purchase Program
  • Wellness programs, including access to mental health, 1:1 financial planners, and a monthly wellness allowance
  • Paid parental and caregiving leave
  • Paid time off (including 12 paid holidays)
  • Paid sick leave (1 hour per 26 hours worked (max 80 hours per calendar year to the extent legally permissible) for non-exempt employees and covered by our Flexible Time Off policy for exempt employees)
  • Learning and Development resources
  • Paid Life insurance, AD&D, and disability benefits

These benefits are further detailed in Block's policies. This role is also eligible to participate in Block's equity plan subject to the terms of the applicable plans and policies, and may be eligible for a sign-on bonus. Sales roles may be eligible to participate in a commission plan subject to the terms of the applicable plans and policies. Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation or benefit plans.

US and Canada EEOC Statement

We're working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, without regard to race, color, religion, gender, national origin, age, disability, pregnancy, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.

We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we're doing to build a workplace that is fair and square? Check out our I+D page

Additionally, we consider qualified applicants with criminal histories for employment on our team, and always assess candidates on an individualized basis.

Block, Inc. (NYSE: SQ) is a global technology company with a focus on financial services. Made up of Square, Cash App, Spiral, TIDAL, and TBD, we build tools to help more people access the economy. Square helps sellers run and grow their businesses with its integrated ecosystem of commerce solutions, business software, and banking services. With Cash App, anyone can easily send, spend, or invest their money in stocks or Bitcoin. Spiral (formerly Square Crypto) builds and funds free, open-source Bitcoin projects. Artists use TIDAL to help them succeed as entrepreneurs and connect more deeply with fans. TBD is building an open developer platform to make it easier to access Bitcoin and other blockchain technologies without having to go through an institution.

While there is no specific deadline to apply for this role, on average, U.S. open roles are posted for 70 days before being filled by a successful candidate.