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Growth, Digital Marketing Sr Associate

2 months ago

New York, United States Sullivan Full time
Job DescriptionJob Description

WHO WE ARE 

At Sullivan, we’re driven by fearless curiosity. Around here, asking bold questions, understanding what makes people tick, imagining fresh approaches to solve complex problems, and thinking creatively are all in a day’s work. Together, we help organizations of consequence build and activate brands that move audiences to action. 

  

WHO WE ARE LOOKING FOR 

We are looking for an ambitious self-starter that will support Sullivan’s sales and marketing efforts. The digital marketing Senior Associate will report directly to the Principal of Growth and will execute the digital marketing efforts of Sullivan’s marketing team including managing the content strategy, website, social channels, email updates, paid media, and SEO and SEM strategy. The goal of Sullivan’s marketing efforts are to manage our reputation in the world to drive new business leads and acquire top talent to join the agency. This is an opportunity to work closely with agency leadership to learn not only about sales and marketing but also about a brand engagement agency working with top tier clients.  

WHAT YOUR DAY-TO-DAY WILL LOOK LIKE  

  • Project manage the firm’s growth initiatives, supporting a nimble team across all new business and external marketing efforts  

  • Create and place content on owned social channels, www.Sullivannyc.com, and paid digital channels 

  • Manage and report on Analytics and performance of our marketing program in conjunction with the Group Director of Analytics   

  • Manage, optimize, and report on Sullivan’s paid digital campaigns including on LinkedIn and Google Adwords  

  • Load, send, and report on Sullivan email campaigns  

  • Maintain and optimize Sullivan’s SEO  

  • Recommend optimizations, ideas, tests, and tactics to continually improve Sullivan’s marketing efforts  

  • Draft social media captions  

  • Provide logistical support across the new business process, helping teams deliver excellent proposals and presentations for new business opportunities  

  • Contribute to proposal creation including some writing and packaging of cases 

  • Maintain and update databases: 

  • Salesforce database, relevant Slack channels, and Growth shared drives 

  • Pipeline report for executive insight  

  • Supplier diversity portals and certifications 

  • Conduct research on conferences and speaking engagements that align with Sullivan’s expertise and business growth  

  • Research background on new business prospects  

  • Manage award submissions  

  • Stay on top of industry news and marketing trends on an ongoing basis 

WHAT YOU’LL BRING TO THE TEAM: 

  • 2 years of work experience, preferably in a marketing, sales, media agency, or client services environment 

  • Highly organized with strong attention to detail 

  • Clear, compelling business writing skills 

  • Excellent PPT capabilities  

  • Entrepreneurial, self-motivated mentality with a drive to succeed on a small, fast-paced team 

  • Excellent communication skills  

  • Eager to learn and take on more responsibility  

  • Familiarity with Salesforce, Campaign Monitor, Google Adwords, Wordpress, LinkedIn Campaign Manager, SmartSheet, and Google Analytics is ideal, but not required  

  • Comfortable managing up 


HOW WE’LL SUPPORT YOU 

  • Close-knit team of ideators who love what we do and bring our full selves to work. 

  • Both autonomy to work your way and access to leadership and mentors. 

  • Opportunities to share ideas, tackle challenges, and jump in to make consequential creative work. 

  • Fun environment with themed happy hours, frequent game nights, and a collaborative spirit that runs through our office and online.  

  • Hybrid work model that values flexibility, comprehensive benefits, and an entrepreneurial culture where you can make your own path. 

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