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Senior Digital Analytics Manager

2 months ago

Lansing, United States Shift Digital Full time

Shift Digital is the leader in digital marketing program optimization. Established in 2008 and headquartered in Birmingham, Michigan, our comprehensive solutions help national brands and their local retailers measure, manage, and improve the performance of their digital marketing and sales initiatives.

Our Advanced Analytics team continues to grow and is looking for analytically minded, self-driven individuals that enjoy deep diving into new data. At Shift, you’re part of an Advanced Analytics team where you’ll have many Analysts to learn from, bounce ideas off of, and make nerdy jokes with.

That’s not to say we’re all like-minded We have SME’s in Digital Advertising, Customer Leads, Website Experience, Inventory, Sales, Field Training, and more. Other than your great co-workers, the best part of being a Digital Analyst at Shift is the plethora of data we have available. We’re not limited to just Website Metrics or Customer Leads. We can analyze performance from Digital Advertising to the Dealership Experience, all the way to the Sale

Key Responsibilities & Highlights Collaborate with an energetic team of analysts at one of the Top Places to Work in metro Detroit Direct contact and day to day support for Stellantis Analytics team In the office at least one to two day per week sitting with the Stellantis account team. Additional in office days to be supported when client plans to be in. Capture client requests and ensure timely delivery of solutions Joins and participates in all meetings to understand Stellantis challenges/questions and provide recommendations Analyze reports and data, identify trends, and develop effective solutions to improve performance Respond to client questions and requests promptly and effectively, without direct guidance from the account director or other team members Present reports and presentations to clients, engaging in one-on-one conversations to address questions and provide insights Proactively identify opportunities for improvement in digital marketing, sales, and conversion performance, and make recommendations accordingly Utilize expertise in PowerBI to analyze data and create actionable reports that drive informed decision-making Responsible for prioritizing reporting deliverables to Pooja and Emily and QAing work product for accuracy Have direct access to all data sets available to the advanced analytics team, and independently create and execute reports using this data

Desired Skills and Experience 5+ years of experience in an Analytics capacity desired Experience with digital advertising metrics and optimization recommendations impressions, cost per click, cost per conversion Experience with an eye on improving performance is also welcome Tell us about analysis you’ve done that’s lead to improvements in previous roles Ability to analyze complex/large datasets and distill findings into a compelling and concise story. Excellent communication and presentation skills are expected Self-motivated individual with a curious mindset Must have an advanced user understanding of Microsoft Excel & PowerPoint. Statistical modelling SQL query writing Experience in Automotive vertical a plus, but not required

EOE

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