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Digital Marketing Manager

2 months ago

Detroit Lakes, United States Lakeshirts Full time

MARKETING | MAKING THINGS BETTER BY MAKING BETTER THINGS.

THE OPPORTUNITY:

Marketing matters and we use it across all of our brands to share why "Life's Better in a T-shirt." We're looking for a goal-driven, marketing-minded team member who is ready to help us take our brand to the next level & help us continue to WOW Our Customers through the digital content we're able to develop and deliver.

This position will provide digital design, promotional content, website management, and social media to support various marketing initiatives for Lakeshirts and its brand lines. If you're ready for a creatively wild ride, step on up to the t-shirt train and see if you may fit us to a tee.

Schedule: Monday-Friday, 8am-4pm or 9am-5pm

ESSENTIAL JOB FUNCTIONS | Create + Collaborate + Capture + Edit + Help Sell Stuff

Email Marketing and Management

  • Leverage our ESPs (MailChimp and Klaviyo) to conduct weekly email campaigns across various brands. Leverage email best practices to drive improvements in engagement and performance.
  • Work with Marketing Manager and other company leadership and stakeholders to develop and maintain an email calendar.
  • Monitor email performance metrics and optimize campaigns for open rates, click-through rates, and conversions.
Website Marketing and Management
  • Oversee the management and optimization of Aksels.com and Lakegirl.com (Shopify platform) to ensure a seamless user experience and drive conversions.
  • Prepare company website content for our branded sites (WordPress platform). Work with Marketing Manager and other company leadership and stakeholders to develop and maintain a website content calendar.
  • Employ SEO best practices in both content and site architecture, and develop tactics to drive improvements in natural search rankings and traffic.
Other Digital Marketing
  • Seek expanded digital communication avenues for the company, especially on commerce channels (e.g. paid search, affiliate marketing, paid social, influencer marketing, etc.)
  • Ensure effective, branded, marketing communications digitally and beyond. This includes, but is not limited to the following:
    • Websites
    • Digital Ads
    • Social Media
Other Responsibilities
  • Work cross functionally with Marketing team members and other departments, utilizing company resources to implement brand and marketing strategies
  • Execute standardization of internal/external look and feel (logos, fonts, hangtags, etc.) to guide consistency throughout all divisions, marketing and communications
QUALIFICATIONS | Highly Creative + Keen Eye for Detail + Passionate about Digital Imagery
  • 3+ years' experience in Graphic Design, Digital Marketing, Marketing, or Web Development with strong understanding of digital marketing best practices
  • Adobe Suite skills, while not required, are a definite plus
  • Intellectually curious - constantly seeking ways to make Continuous Improvements in both their work and their skill set
  • Microsoft Office experience, as well as ability to work on either Mac or PC
  • Experience in social media marketing is a bonus
  • Understands and appreciates our unique culture, and is committed to maintaining it
  • High emotional intelligence (EQ). Reads the room, understands the cues, and is a courteous and thoughtful team member
  • A student of the game - understands what makes good digital creative, and strives to optimize performance
  • Attention to detail and deadlines is crucial
  • Strong project management skills and ability to manage multiple projects simultaneously
  • Must be a self-starter and able to work well independently and run with creative ideas (#meritocracy)
  • Must be highly organized and have the ability to take direction from others
  • Ability to manage multiple tasks in a fast-paced environment
  • Excellent communication skills (written and verbal)
  • Highly proactive in helping to ensure reps/team members have appropriate sales tools
  • Ability to travel for photo or video filming
  • Experience with Shopify ecommerce platform, while not required, is a definite plus. The same applies to MailChimp and/or Klaviyo email marketing platforms.
  • Go with the flow mentality; able to switch tasks at the tug of a t-shirt
  • Must love dogs (we kinda like them and we hope you do, too)


OUR CULTURE IS ONE-OF-A-KIND AND TRULY SETS US APART. We are proud of our humble beginnings and non-corporate style. We offer a unique atmosphere, unlike any other manufacturer. We work hard to be the best and we seek only committed individuals that will help move our company forward and embrace our values and culture. Lakeshirts | Blue 84 is one of the largest privately-owned screen-printing manufacturers in the United States, responsible for decorating and distribution of a wide variety of garments for the resort, college and K-12 markets. At Lakeshirts, we employ over 900 great people, proudly producing 45,000+ garments daily. It's not just a job but a lifestyle. Our job descriptions help support and guide you in the role you play in making our company successful. LIFE'S BETTER IN A T-SHIRT. IT REALLY IS.

Cognitive or Mental Requirements of the Job: Employee must be able to see and hear, read and write. Requires adaptability, analyzing, assessing, calculating, decision making, dependability, judgment, reading, speaking, following direction, handling multiple priorities, reasoning.

Physical Demands: OCCASIONALLY: Lift, Stand, Carry, Lift under 10 lbs, Carry under 10 lbs, Reach above shoulder heightPush, Pull, Climb, Balance, Bend, Twist, Crawl, Reach, Lift 10-24 lbs, Lift 25-50 lbs, Lift over 50 lbs, Carry 10-24 lbs, Carry 25-50 lbs, Carry over 50 lbs

FREQUENTLY: Walk, Reach at shoulder height

CONTINUOUSLY: Sit, Reach below shoulder height

NOTE: This job description is not intended to be all-inclusive and should in no way be considered a contract or guarantee of employment. Employee may perform other related duties as needed based on the ongoing needs of the business. Minnesota is an Employment-At-Will state and implies no specific length of employment.