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Digital Marketing Analyst

5 months ago

Detroit, United States ektello Full time

Job description

We are looking for an ambitious and motivated Digital Marketing Analyst II - AdTech Programmatic

This role will assist in evaluating data and partners related to fine-tuning the tech stack, innovating tactics with a focus on single view of customer, and layering on quality metrics that both protect the brand and ensure quality approach to media buying.

  • The team works in close partnership with a variety of teams across the brand teams and vendors: US and Global Digital, Analytics, Acquisitions, Brand, Advertising, Sponsorship, Entertainment and Product Management teams and Agency.


What You Will Do:

  • Works alongside the agency and applicable partners to develop programmatic strategy and operations.
  • Supports the progress of the programmatic roadmap which includes innovative programmatic testing and watching the participation in relevant beta opportunities determined to contribute to positive business outcomes.
  • Documents the current programmatic buying structure and create a programmatic playbook.
  • Aids in the phased testing approach with the dynamic creative optimization partner and work to develop the DCO roadmap based on testing outcomes.
  • Analyzes data sets to advance supply path optimization projects and strategically work to structure: SSP setup, inventory buying methods, and inclusion list structure.
  • Project manages partners, active projects, meetings, manages agendas, timelines, and outcomes. Works a hybrid schedule with the ability to commute to an office in-person 2-3 days a week, working from home remaining days.


What You Will Need:

  • 1-5 years of Paid Digital Media experience within a Digital Agency, Publisher, or Advertising Technology Organization Digital acumen for digital paid media ecosystem, partners across demand side to supply side, with a focus on programmatic buying.
  • Experience with Digital Advertising Demand Side Platforms and Data Management platforms (i.e., LiveRamp Safe Haven, DV360, Amazon, Yahoo, Trade Desk, Oracle, Adobe Audience Manager, CDPs, LiveRamp Connect)
  • Extremely initiative-taking, highly organized, excellent diligence, with ability in managing multiple tasks, across various projects across multiple partners.
  • Strong verbal and written communication and presentation skills, with both internal colleagues and external clients
  • Technical literacy with ability to explain technical information and concepts to non-technical audiences.
  • Ability to work seamlessly cross-geography and multi-functionally within an organization to conduct goals.
  • Critical thinking ability, with experience working in a technical environment to solve business-related problems.
  • Adapts to change well, ability to supply multiple solutions.


What Will Set You Apart:

  • Hands-on-keyboard programmatic buying in a DSP Project management certifications
  • Strong analytical curiosity
  • Strong excel skills and capabilities
  • Experience with the financial services industry Working knowledge of Supply Side Platforms and Identity partners