Digital Marketing Specialist, E-mail Marketin

1 month ago

Detroit, United States BAHAMA Consulting Corporation Full time
Job DescriptionJob Description

TITLE: Digital Marketing Specialist, E-mail Marketing

LOCATION: Detroit, MI (Remote, Occasionally Onsite)

SCHEDULE: Full-time, M-F, 8:30a-5p.

PAY: $25.00 - $32.00 Hour DOE

This is the pay range that BAHAMA Consulting reasonably expects to pay someone for this position.

SUMMARY: The resource will serve as a key resource for the hospital’s e-mail marketing programs and will be responsible for furthering the quality and success of marketing efforts through the application of standards and other best practices. In addition, this resource will possess advanced technical knowledge of marketing CRM and email platforms and will be able to lead vendor and internal business/IT resources in discussions on selecting and implementing new tools and technologies when required. Operating within the Marketing Department under the direction of the Manager, Marketing Technology and Director, Digital Engagement, this position will work directly with the marketing team, vendor partners and other key stakeholders across the organization to solve problems and create value through long-term strategies and short-term action plans.

RESPONSIBILITIES:

  • Serve as one of the subject matter experts and key point of contact for marketing CRM technology, which includes, but is not limited to, marketing automation, database querying and email design/platforms.
  • Work with the brand and marketing service line leads to understand clients’ business objectives and develop targeted lists using the CRM database and utilize marketing automation tools to execute and support direct mail and email trigger and nurture campaigns that drive new customer acquisition and retention.
  • Directly supervise e-mail marketing projects, guiding the strategy, prioritization and tactical elements of long-term and day-to-day tasks.
  • Supervise resources from external vendor and marketing agencies who assist with the development and implementation of CRM projects. This may include UTM tagging for campaign marketing tactics, generating reports and campaign setup.
  • Utilize a standard process for the development of campaigns and proactively identify opportunities to help streamline processes to drive efficiency, effectiveness and ensure consistency of execution, brand and voice across multiple channels.
  • Define targeted list segments to support email campaigns that maximize campaign results, support testing objectives, and leverage opportunities for more personalized messages and/or customized offers.
  • Contribute to and maintain customer segmentation strategy based on CRM tools available.
  • Maintain our marketable email address list in CRM database to improve deliverability and ensure a clean list of contacts in our CRM email tool.
  • Support the design and layout of e-mails using HTML editors and drag and other e-mail building interfaces.
  • Define key performance indicators and implement enterprise level measurement, analytics, benchmarking and reporting methods to gauge success of e-mail marketing campaigns.
  • Mentor and provide training to employees throughout the organization on best practices for creating and managing automated marketing campaigns.
  • Provide strategic oversight and support of digital marketing efforts.


EDUCATION & EXPERIENCE:

  • 3-7 years’ experience with marketing CRM technology and email platforms such as Salesforce Health and Marketing Clouds or similar which may include Marketo, Hubspot, Eloqua, or Mailchimp among others. – Required
  • Demonstrated experience using Google Analytics data to develop digital strategies. – Required
  • Experience interacting and making recommendations to senior leadership – Required
  • Project Management experience – Required
  • Proficient in Microsoft Office and Google Suite – Required
  • Master’s degree in Business, IT, or Marketing – Preferred
  • Advanced knowledge in the utilization of email and marketing cloud platforms – Preferred
  • Hold certifications in a CRM platform – Preferred

Benefits: Medical, Dental, Vision, HSA, Employee Assistance Program (EAP), STD, LTD, Life and 401(K)

BAHAMA Consulting is an equal opportunity employer. If you need accommodation for any part of the application and hiring process or have any questions, please contact HR.


Full-time, M-F, 8:30a-5p.

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