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Digital Product Manager

2 months ago

Detroit, Michigan, United States Shinola Full time
About the Role

At Shinola, we're a dynamic and innovative company that's passionate about creating high-quality, handcrafted products that inspire our customers to live well. As our E-Commerce Merchandising Manager, you'll play a pivotal role in driving our online retail strategy, optimizing product assortment, and maximizing sales revenue for our e-commerce platform.

Key Responsibilities
  • Merchandising Strategy Development: Develop and execute a comprehensive e-commerce merchandising strategy aligned with company objectives, brand guidelines, and market trends.
  • Product Assortment Management: Curate and manage the online product assortment, including selection, categorization, and presentation, to ensure a diverse and compelling product offering that meets customer needs and preferences.
  • Content Management: Collaborate with creative teams to develop compelling product content, including product descriptions, imagery, and multimedia assets, to optimize product presentation and enhance the online shopping experience.
  • Search Engine Optimization (SEO): Implement SEO best practices to optimize product visibility and search rankings, leveraging keywords, metadata, and other SEO tactics to drive organic traffic and improve site performance.
  • Promotional Campaign Planning: Plan and execute promotional campaigns, seasonal promotions, and product launches, collaborating with marketing teams to develop targeted marketing strategies and promotional offers that drive sales and customer engagement.
  • Performance Analysis and Optimization: Utilize analytics tools and reporting metrics to monitor e-commerce performance, analyze sales trends, and identify opportunities for optimization, adjusting merchandising strategies and tactics accordingly to maximize sales revenue and profitability.
  • Cross-Functional Collaboration: Collaborate cross-functionally with marketing, sales, inventory management, and IT teams to ensure alignment and coordination of merchandising initiatives, product launches, and promotional campaigns.
  • Market Research and Competitive Analysis: Conduct market research, competitive analysis, and trend forecasting to identify emerging market opportunities, competitive threats, and consumer preferences, informing merchandising strategies and product assortment decisions.
Requirements
  • Bachelor's degree in Marketing, Business Administration, or related field.
  • Proven experience in e-commerce merchandising, retail management, or related field, with a strong track record of driving sales growth and optimizing product assortment.
  • Deep understanding of e-commerce platforms, merchandising best practices, and digital marketing strategies.
  • Proficiency in e-commerce analytics tools, SEO techniques, and data analysis.
  • Strong project management skills, with the ability to prioritize and manage multiple projects simultaneously.
  • Excellent communication, collaboration, and leadership skills, with the ability to work effectively cross-functionally and influence stakeholders at all levels of the organization.
  • Creative thinker with a strategic mindset, analytical problem-solving skills, and a passion for delivering exceptional customer experiences.