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The Social Media Marketing Specialist is responsible for enhancing the organization's brand image and engaging with customers through various social media platforms. This employee will focus on telling the story of HiTech Painting, Inc. This role requires a thorough understanding of what services we offer and why we choose the quality of materials and processes. This position will have a variety of tasks aimed at promoting services, optimizing marketing strategies, and ensuring consistent branding across all channels.
Duties/Responsibilities:
- Collect and compile customer feedback in an easily reviewed and understood format for review by company management and leadership.
- Forecast and analyze sales trends, marketing strategies, and product performance; prepare and present reports summarizing the information; make recommendations based on analysis; explore potential new markets and create entry plans.
- Generate, Manage, and Promote services and content on social media.
- Generate innovative advertising concepts and collaborate with senior management on social media insights and materials.
- Maintain strong public relations and ensure uniform branding across all marketing platforms.
- Identify weaknesses in the digital marketing strategy and propose improvements.
- Establish Key Performance Indicators (KPIs) to evaluate campaign performance.
- Collaborate with vendors to design effective campaigns.
- Create and share presentations for potential clients.
- Handle the budget allocated for promotional activities.
- Perform other duties as assigned.
Required Skills/Abilities:
- Excellent verbal and written communication skills.
- Excellent marketing and customer service skills.
- Strong analytical and problem-solving skills.
- Self-directed and works well in a team environment.
- Proficient in Microsoft PowerPoint, Excel, Word, Outlook, SalesForce, Writing for Sales and Marketing, Graphic Design, Photoshop, Video Editing, and social media.
- Strong organizational and presentation skills
Education and Experience:
- Two years of related experience in business, promotional sales, or customer service preferred.
- Knowledge in the construction painting industry is preferred.
- Experience with Search Engine Optimization (SEO) and Marketing (SEM)
- Knowledge of Google & Market Analytics in planning, tracking, analyzing and streamlining marketing campaigns in real-time to show ROI
- Bilingual (English/Spanish is preferred)
Physical Requirements:
- Prolonged periods of sitting at a desk and working on a computer.
- Must be able to lift 15 pounds at times.
**Job Type**: Part-time
Pay: From $21.39 per hour
**Benefits**:
- 401(k)
- 401(k) matching
- Flexible schedule
- Paid time off
Schedule:
- 4 hour shift
- Day shift
- Monday to Friday
**Experience**:
- Marketing: 2 years (preferred)
Ability to Commute:
- El Cajon, CA 92020 (required)
Work Location: In person