Digital Marketing Specialist

2 weeks ago

El Dorado Hills, United States Datamax Software Group Inc. Full time $85,000 - $95,000
Job DescriptionJob DescriptionDescription:

Role Name: Digital Marketing Specialist

Location: Onsite: El Dorado Hills, CA

About Us:

RFgen is a leading mobility solutions provider, dedicated to transforming smart manufacturing and warehouse operations through cutting-edge technology. Our advanced mobile barcoding software is built to deliver exceptional performance and flexibility, addressing the most pressing challenges in supply chain and operations.


We are seeking a highly motivated and skilled Digital Marketing Specialist to join our dynamic team. At RFgen, we are committed to enhancing the supply chain lifecycle, from manufacturing to warehouse management, with our innovative solutions that drive efficiency and growth.


As part of our team, you will be instrumental in communicating our vision and solutions to a broader audience, ensuring that our technology continues to set the standard for excellence in the industry. We value candidates who excel in communication, demonstrate meticulous attention to detail, and are proactive self-starters with a passion for continuous learning. If you are eager to contribute to a company that is revolutionizing supply chain and operations, we would love to hear from you.


Position Overview:

Are you a seasoned Digital Marketing Specialist with a passion for driving results through innovative digital strategies? RFgen is looking for an experienced professional to lead the execution of our digital marketing campaigns. This role is ideal for someone with a strong background in B2B marketing, a deep understanding of digital channels, and hands-on experience with Pardot. You will play a critical role in enhancing our online presence, generating leads, and driving conversions.


Core Responsibilities:

  • Digital Campaign Management: Develop, execute, and optimize digital marketing campaigns across various channels, including email, social media, PPC, SEO, and content marketing.
  • Lead Generation and Nurturing: Implement lead generation strategies and manage lead nurturing workflows using Pardot and Salesforce CRM.
  • Content Strategy: Collaborate with the content team to create compelling content that aligns with our marketing goals, including blogs, whitepapers, case studies, and webinars.
  • Analytics and Reporting: Track, analyze, and report on the performance of digital marketing campaigns. Use data-driven insights to refine strategies and improve ROI.
  • SEO and SEM: Optimize website content for search engines, manage paid search campaigns, and track keyword performance to improve search rankings and visibility.
  • Social Media Management: Develop and execute social media strategies to increase brand awareness and engagement across platforms like LinkedIn, Twitter, and Facebook.
  • Website Management: Oversee website updates and enhancements, ensuring a seamless user experience and optimizing for conversions.
  • Marketing Automation: Utilize Pardot for creating automated marketing campaigns, managing email marketing, and maintaining lead scoring models.
  • Collaboration: Work closely with sales, product, and creative teams to align marketing efforts with business objectives.

Additional Information:

  • This role provides an excellent opportunity to make a significant impact on our digital marketing efforts and grow your career with a leading SaaS company.
  • This is a full-time position based in our El Dorado Hills office.
  • We offer a competitive salary, comprehensive health benefits, and a collaborative work environment.


Requirements:
  • Bachelor’s degree in Marketing, Communications, or a related field.
  • Minimum of 5+ years of experience in digital marketing, preferably in a B2B environment.
  • Hands-on experience with Pardot and Salesforce CRM is highly preferred.
  • Proven track record of developing and executing successful digital marketing campaigns.
  • Strong analytical skills with the ability to interpret data and make informed decisions.
  • Strong Communication skills with ability to work cross-functionally with other teams.
  • Expertise in SEO, SEM, PPC, email marketing, and social media management.
  • Excellent written and verbal communication skills, with a keen eye for detail.
  • Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
  • Proficiency in tools like Google Analytics, Google Ads, and other digital marketing platforms.
  • Knowledge of HTML/CSS and experience with CMS platforms is a plus.

  • Digital Marketing Specialist

    3 months ago

    Vernon Hills, United States LaSalle Network Full time

    LaSalle Network has partnered with a dynamic and innovative tech company based in Vernon Hills, IL. Our client specializes in developing cutting-edge software solutions for the human resources industry and they are looking to hire on a Digital Marketing Specialist to join their marketing team! As a Digital Marketing Specialist, you will be instrumental in...

  • Digital Marketing Specialist

    1 month ago

    Laguna Hills, United States APFSC Full time

    Benefits: 401(k) Competitive salary Dental insurance Health insurance Stock options plan Training & development DIGITAL MARKETING SPECIALIST - FINANCIAL INDUSTRY Please Read Entire Description Carefully Before Applying: Only Qualified Candidates will be considered Position Summary: The Digital Media Specialist will be responsible for developing, executing,...

  • Digital Marketing Specialist

    1 month ago

    Laguna Hills, United States APFSC Full time

    Job DescriptionJob DescriptionDIGITAL MARKETING SPECIALIST - FINANCIAL INDUSTRYPlease Read Entire Description Carefully Before Applying: Only Qualified Candidates will be consideredPosition Summary:The Digital Media Specialist will be responsible for developing, executing, and optimizing digital marketing strategies across multiple platforms, specifically...

  • Digital Marketing Specialist

    1 month ago

    Laguna Hills, United States APFSC Full time

    Job DescriptionJob DescriptionBenefits:401(k)Competitive salaryDental insuranceHealth insuranceStock options planTraining & developmentDIGITAL MARKETING SPECIALIST - FINANCIAL INDUSTRYPlease Read Entire Description Carefully Before Applying: Only Qualified Candidates will be consideredPosition Summary:The Digital Media Specialist will be responsible for...

  • Digital Marketing Strategist

    1 month ago

    Palos Hills, Illinois, United States SCUBE Marketing Full time

    Company DescriptionSCUBE Marketing helps ecommerce companies grow through Google Ads, Shopping & Social Ads. We are a team of critical thinkers who are passionate about great work and have many interests outside of work. At work we are focused on delivering results, being straightforward with each other and having each other's back. Outside of work we are...

  • Performance Marketing Specialist

    3 weeks ago

    Palos Hills, Illinois, United States SCUBE Marketing Full time

    Company DescriptionSCUBE Marketing helps ecommerce companies grow through Google Ads, Shopping & Social Ads. We are a team of critical thinkers who are passionate about great work and have many interests outside of work. At work we are focused on delivering results, being straightforward with each other and having each other's back. Outside of work we are...

  • Senior Specialist, Digital Marketing

    2 months ago

    Farmington Hills, United States H.W. Kaufman Group Full time

    Job Title: Senior Specialist, Digital MarketingThe Digital Marketing team at H.W. Kaufman Group is seeking an individual with a technological mindset, focused on using technology, data, and innovation to open up new possibilities and solve problems.This position will report to the Senior Manager, Digital Marketing, and will play a key role in translating...

  • Senior Specialist, Digital Marketing

    2 months ago

    Farmington Hills, United States H.W. Kaufman Group Full time

    Job Title: Senior Specialist, Digital MarketingThe Digital Marketing team at H.W. Kaufman Group is seeking an individual with a technological mindset, focused on using technology, data, and innovation to open up new possibilities and solve problems.This position will report to the Senior Manager, Digital Marketing, and will play a key role in translating...

  • Visual Communication Specialist

    2 weeks ago

    El Dorado Hills, California, United States Precious Pairs Inc. Full time

    About Us:At Precious Pairs Inc., we are committed to providing outstanding value to our clients through cutting-edge products and services. As our team expands, we are in search of a talented and imaginative Visual Communication Specialist to enhance our creative workforce.Position Summary:In the role of Visual Communication Specialist, you will be...

  • Marketing Outreach Specialist

    1 week ago

    El Monte, California, United States Divergent Marketing Solutions Full time

    A career with Divergent Marketing Solutions offers a pathway to numerous growth opportunities, fostering an environment that values your individuality and success. Our expanding organization is on the lookout for service-oriented individuals who possess a positive attitude and a competitive spirit to assist in enhancing customer acquisition and expanding...

  • Automotive Digital Consultant

    2 months ago

    Bloomfield Hills, United States Proficy Digital INC Full time

    Job DescriptionJob DescriptionDescription:Position Title: Automotive Digital ConsultantEEOC Class: ProfessionalsDepartment: CorporateFLSA Status: ExemptReports to: COOCompany Statement & Background:Proficy Digital is the leading full-service digital marketing agency specializing in the automotive industry. Proficy empowers OEM clients and franchised...

  • Digital Marketing Manager

    3 weeks ago

    Vernon Hills, United States Empowered Staffing Full time

    Job DescriptionJob DescriptionAll About Vibe is looking for a well-rounded Digital Marketing Manager who can help take our efforts to the next level. The Manager will manage core digital channels responsible for driving traffic to our website, with a specific concentration on paid search, email, and social. The Digital Marketing Manager will be well-rounded...

  • Digital Marketing Manager

    3 months ago

    Vernon Hills, United States Empowered Staffing Full time

    Job DescriptionJob DescriptionAll About Vibe is looking for a well-rounded Digital Marketing Manager who can help take our efforts to the next level. The Manager will manage core digital channels responsible for driving traffic to our website, with a specific concentration on paid search, email, and social. The Digital Marketing Manager will be well-rounded...

  • Digital Marketing Manager

    1 week ago

    Farmington Hills, United States LSPediA LLC Full time

    About Us Welcome to LSPedia, a global software (SaaS) leader at the forefront of traceability, compliance, and supply chain solutions, dedicated to empowering the pharmaceutical, healthcare, and food industries. As a distinguished Top 50 Michigan Company and recognized on INC's list of the fastest-growing companies in America, LSPedia stands as a beacon of...

  • Project Coordinator- Digital Marketing

    4 weeks ago

    El Segundo, California, United States Unilever Full time

    Murad Skincare has a 30-year legacy of developing clinically proven products that are backed by science and cruelty-free. Founded by dermatologist Dr. Howard Murad, we follow four pillars of wellness to create products and experiences for happier lives: Eat your water, be kind to your mind, nourish your skin, and awaken your body. We're proud to be part of...

  • Project Coordinator- Digital Marketing

    4 weeks ago

    El Segundo, United States Unilever Full time

    Murad Skincare has a 30-year legacy of developing clinically proven products that are backed by science and cruelty-free. Founded by dermatologist Dr. Howard Murad, we follow four pillars of wellness to create products and experiences for happier lives: Eat your water, be kind to your mind, nourish your skin, and awaken your body. We’re proud to be part of...

  • Marketing Specialist

    3 days ago

    Beverly Hills, United States Sotheby's International Realty Inc Full time

    Job Description Sotheby’s International Realty Inc. is searching for a Marketing Specialist who will operate as the main point of day-to-day contact for real estate agents within the Beverly Hills and Brentwood offices. Be a subject matter expert in the market and marketing production including but limited to brand asset prioritization, print and digital...

  • Digital Marketing Manager

    1 week ago

    Chino Hills, United States Rapid Legal Inc. Full time $75,000 - $85,000

    Job DescriptionJob DescriptionWe are a premium legal technology and services firm that automates the processing of legal documents, and consists of two companies, Rapid Legal and LegalConnect. For more than 30 years, we’ve helped to transform the legal support services industry through our vision to connect the entire legal community for seamless...

  • Digital Deployment Specialist

    3 months ago

    Parsippany-Troy Hills, United States Gaf Full time

    Description : Introduction At GAF, we cover more than buildings. We cover each other. No matter what role, tenure, or track, under this roof you are empowered to be there for your teammates, your customers, and especially your community. Under this roof, we don’t back down from hard work– we support one another in pursuit of something bigger. We...

  • Manager of Customer and Marketing Analytics

    4 days ago

    El Dorado, United States Murphy Oil Full time

    Job Posting Job Description: The Manager of Customer & Marketing Analytics will be responsible for the creation of a deep understanding of the Murphy USA and QuickChek customer segmentation, statistical modeling, descriptive analysis, and related learning methodologies in service of propelling marketing strategy forward. This person will have a direct hand...